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Huat’s up at the Singapore Chinese Cultural Centre this Chinese New Year

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Roll into prosperity with larger than life pineapples at the Cultural Centre’s Huat Huat Land and watch our local CNY practices come alive through its interactive Augmented Reality (AR) red packet

Singapore Chinese Cultural Centre this Chinese New Year

Huat with large and lustrous pineapples, bags of gold and supersized mahjong tiles as the Singapore Chinese Cultural Centre transforms its Roof Garden into a festive wonderland to usher in a prosperous Chinese New Year (CNY). A highlight of the celebrations is the Cultural Centre’s highly anticipated red packets which places a spotlight on works by local artists each year. This year, award-winning illustrator Lee Xin Li will present a refreshing rendition of CNY celebrations in the heartlands, which are further brought to life by local creative technology studio MeshMinds, making it Asia’s first interactive Augmented Reality (AR) red packet powered by Spark AR from Facebook.




Mr Low Sze Wee, Chief Executive Officer, Singapore Chinese Cultural Centre said, “In a youth research survey commissioned this year, we learnt that celebrating Chinese festivals and learning about Chinese traditions and customs are excellent entry points to engage with Chinese Singaporean culture. With Chinese New Year being a time of reunion with family and friends, we hope that our Huat Huat Land and interactive AR red packet will delight and enable families and friends to bond together.”

Explore the land of prosperity

Cultural Centre's Roof Garden Huat Huat

With the city skyline as a backdrop at the Cultural Centre’s Roof Garden, Huat Huat Land promises Instagram-worthy moments for the family with larger-than-life pineapple installations that span up to 3-metres in height, illuminated in gold as night falls. One can also shuffle gigantic mahjong tiles and even sit on a pile of gold for that perfect photo-opportunity. Completing the Huat Huat Land experience, one can get close to lit-up murals of CNY celebrations designed by illustrator Lee Xin Li.

Huat Huat Land Chinese New Year SCCC

Speaking on his red packet design being brought to life, Lee Xin Li said, “This red packet is inspired by the sights and sounds that one experiences during Chinese New Year while visiting relatives – from lion dances at the coffeeshop and children of various ethnic backgrounds playing downstairs, to the aromas of freshly peeled mandarin oranges and chicken curry. I hope that the artwork brought to life by MeshMinds and the murals at Huat Huat Land will deepen appreciation for the local flavours and multicultural landscape that makes spending Chinese New Year in Singapore special.”

Asia’s first interactive AR Red Packet powered by Spark AR from Facebook

Asia's first interactive AR Red Packet

Working with creative technology studio MeshMinds to leverage AR technology, the SCCC red packet will cast a spotlight on local Chinese New Year traditions, such as the exchange of Mandarin oranges, lohei and boisterous lion dance performances. One can simply scan a QR code on the red packet and watch these traditions spring to life, together with an informative write-up on the origins of these traditions, made possible by Spark AR from Facebook.

Related Read: How To Use Ang Pow Money To Teach Children The Value of Money

Ms Kay Vasey, Chief Connecting Officer at MeshMinds said, “This is the first time that we have worked closely with the award-winning Singaporean artist, Lee Xin Li, and the Singapore Chinese Cultural Centre to realise an innovative, interactive and informative AR experience. At MeshMinds, we are firm believers that culture is both an enabler and a driver of sustainable development. Not only does this red packet of the future have artistic value, it is the first time that Spark AR from Facebook has been employed to shine a light on Chinese culture and traditions in an engaging and educational way. We hope that the magic of augmented reality can revitalise the way we give and receive red packets and by using this technology, we can feel more connected through sharing each other’s cultures and practices.”




Visitors will be able to get their hands on this limited-edition interactive AR red packet by posting of photo of themselves at Huat Huat Land on their Facebook, Instagram or WeChat platforms from 1 January 2020. The National Art Council will also distribute the red packets through contest giveaways and event participation during Singapore Art Week. Huat Huat Land will take place at the Singapore Chinese Cultural Centre, Roof Garden, from 1 January to 31 March 2020. Admission is free. For more information, visit here.

EVENT LISTING

Huat Huat Land
Date: 1 January to 31 March 2020
Time: 9am – 11pm (Open every day including Public Holidays)
Venue: Singapore Chinese Cultural Centre (1 Straits Boulevard, Singapore 018906)
Admission: Free

Huat Huat Land Singapore Chinese Cultural Centre

Roll into prosperity with larger-than-life pineapples, sit on a pile of gold and shuffle gigantic mahjong tiles at the Singapore Chinese Cultural Centre as it transforms its Roof Garden to usher in a prosperous Chinese New Year with Huat Huat Land. One can also step into familiar scenes of Chinese New Year celebrations in the heartlands with a series of murals designed by award-winning local illustrator Lee Xin Li, and learn more about how Chinese New Year is celebrated in Singapore.

One should also not miss out on the limited-edition red packets specially commissioned by the Cultural Centre and designed by Xin Li, which will see local traditions such as the boisterous lion dance performances, lohei and exchanging of Mandarin oranges spring to life through interactive Augmented Reality (AR).


We have compiled a list of Where to go during Chinese New Year 2020 especially for our readers. Click on the image to read more.

where to go during chinese new year 2020 singapore

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巨型旺梨灯饰和会“动”的红包封陪您过个旺旺年!

到华族文化中心的“旺旺乐园”逛一逛,让巨型旺梨为您的新春添财添旺!
以增强实境科技打造的互动红包封,也将让您以创新方式认识本地新年习俗。
Singapore Chinese Cultural Centre this Chinese New Year
新加坡华族文化中心天台花园换上新装,摇身一变成为充满喜庆的“旺旺乐园”。闪亮亮的巨型旺梨、一袋袋黄金元宝,还有超大麻将牌一同迎接新春,这个新年怎能不旺?欢庆活动还推出了富有浓厚本土特色的红包封。每年,本地艺术家的作品都是文化中心限量红包封上的一大亮点。今年,得奖插画家李欣立将以新颖手法呈献新加坡人在邻里社区欢度新春的景象。而本地创意科技工作室MeshMinds 则负责利用现代技术为这一幕幕欢庆画面注入不一样的生命力,造就亚洲首个以面簿Spark AR 为平台的增强实境(Augmented Reality, 简称AR)互动红包封。

新加坡华族文化中心总裁刘思伟先生说:“今年一项针对青少年的调查研究显示,欢庆华族节日、学习华族传统和习俗,都是让青少年接触新加坡华族文化很好的切入点。华人农历新年是家人朋友团聚的佳节,我们希望华族文化中心的‘旺旺乐园’以及AR 红包封能带给大家欢乐喜气,促进彼此间的凝聚力。”

探索旺旺乐园
Cultural Centre’s Roof Garden Huat Huat
登上华族文化中心天台花园,绚丽多彩的旺旺乐园,以开阔的城市风景线为背景,肯定是全家争相拍摄美照的绝佳场景。高达三米的巨型旺梨灯饰,在黑夜的布幕前闪耀金光;可推动的超大麻将让您洗洗牌、转转运;访客也可以坐在黄金堆上拍张富贵逼人的照片。本地年轻插画家李欣立也为“旺旺乐园”绘了多幅大型画作,描绘新加坡人庆新年的欢乐场景。记得来和大型画作拍照!
Huat Huat Land Chinese New Year SCCC
李欣立分享说:“这个红包封的灵感来自拜年时,大家所看到的景象和感觉到的新年气氛,例如咖啡店的舞狮,各族群小孩在组屋楼下玩耍,甚至是新鲜剥开的年柑香气和咖喱鸡的味道。我希望经由MeshMinds 添加AR 互动元素,以及‘旺旺乐园’里的大型画作,能让大家有置身于画中的感觉,进而更深入地了解我们多元文化的景象,感受新加坡独一无二的新年气息。”

亚洲首个以面簿Spark AR 为平台的增强实境互动红包封
Asia's first interactive AR Red Packet
新加坡华族文化中心的红包封找来创意科技工作室MeshMinds 合作,利用增强实境科技呈献新加坡本土的新年习俗,像是互换年柑、捞鱼生、热闹欢腾的舞狮表演等。只要扫描红包封上的QR 码,就能通过面簿Spark AR 平台,让画 “动” 起来,欣赏栩栩如生的本地新年景象,并且阅读有关习俗的介绍。

MeshMinds 首席联系官Kay Vasey 表示: “这是我们第一次与新加坡得奖插画家李欣立以及新加坡华族文化中心合作,携手完成一项创新、具有互动性和教育性的增强实境体验。 MeshMinds 深信文化既是启动也是驱动持续发展的力量。这个前卫的红包封,不仅富有艺术价值,更是我们首次采用面簿Spark AR 功能,以生动有趣并富有教育意义的方式,将华族文化及传统呈现在大家眼前。我希望增强实境能让新年分发红包的传统习俗增添新的活力。”
Huat Huat Land Singapore Chinese Cultural Centre
旺旺乐园
2020 年1 月1 日至2 月8 日
上午9 时至晚上11 时 (每天开放,包括公共假期)
新加坡华族文化中心(1 Straits Boulevard, Singapore 018906)
入场免费 新加坡华族文化中心天台花园换上新装,摇身一变成为充满喜庆的“旺旺乐园”。一睹添财添 运的巨型旺梨灯饰;坐上闪闪耀眼的黄金堆当当大富翁;为超大麻将洗洗牌转转运!由本地得奖插画家所绘的一系列壁画,也让访客能“走进”熟悉的邻里社区,体验本地华人欢庆新年的 一景一幕,同时也对我们的新年习俗有更深的了解。 访客也能换取由李欣立设计的新加坡华族文化中心限量版红包封套。通过互动增强实境科技 (Augmented Reality, 简称AR),红包封上的画作将“动”起来,让您欣赏到舞狮表演、捞 鱼生、互换年柑等本地新年习俗。

Crestar
Happy Train

EAS

Chengzhu

Maple Bear Singapore

Featured Video

Recap Parenting With Love Seminar here.

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