Sabah’s leading businesses, premium products and tourism experiences will take centre stage at Experience Sabah 2.0, returning to Marina Square, Level 2 Central Atrium from 14 to 16 August 2026.
Building on the success of its inaugural edition, Experience Sabah 2.0 returns with a stronger focus on trade, positioning itself as a platform to connect Sabahan businesses with Singapore’s consumers, retailers, distributors, corporate buyers and industry partners. While tourism remains an important pillar, this year’s event places greater emphasis on showcasing Sabah’s export-ready products, local brands and business opportunities, highlighting the state’s growing potential as a sourcing and investment destination.
With the theme “Explore. Connect. Thrive.”, the three-day showcase brings together businesses from across Sabah’s food and beverage, retail, lifestyle, agriculture, wellness and tourism sectors. Visitors will have the opportunity to discover authentic Sabahan products, engage directly with exhibitors, explore potential business collaborations, and learn more about Sabah as both a commercial hub and a world-renowned travel destination.
“Experience Sabah 2.0 is a platform that connects Sabah’s businesses with new opportunities in Singapore while showcasing the very best of our products, culture and tourism offerings,” said Wendy Stephen Clare, Managing Director of Sabah Trade & Tourism Singapore Office.
Over the three-day event, visitors can look forward to:
- Sabahan food, beverages and export-ready specialty products
- Lifestyle brands, handicrafts and locally made goods
- Business networking and partnership opportunities
- Tourism promotions and exclusive travel packages
- Cultural performances celebrating Sabah’s diverse ethnic communities
- Interactive stage programmes, games and giveaways
- Family-friendly activities suitable for all ages
Beyond the consumer showcase, Experience Sabah 2.0 aims to facilitate stronger commercial connections between Sabah and Singapore by providing businesses with opportunities to explore new distribution channels, retail partnerships, tourism collaborations and market expansion opportunities. The event reinforces Singapore’s role as a strategic gateway for Sabahan brands looking to grow their presence in the region.
Adding a vibrant cultural dimension to the event is the Rising Stars of Sabah Cultural Runway, taking place on 15 August 2026. Open to children aged 12 and below, the showcase celebrates Sabah’s multicultural heritage through traditional ethnic costumes, inspiring younger generations to appreciate and preserve the state’s rich cultural identity.
Whether sourcing distinctive products, exploring new business opportunities, planning a holiday or enjoying a weekend of cultural experiences, visitors can discover the very best of Sabah – all under one roof.
Experience Sabah 2.0
📅 14 to 16 Aug 2026
🕙 11am – 9pm
📍 Marina Square, Level 2, Central Atrium
🏷 Free
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