Research reveals Singaporean children need to focus on different skills to be successful in the Careers of the future.

  • 93% of parents believe that their kids are under more pressure than they were at a similar age
  • 98% of parents say that it is vital for kids to play imaginatively to be well prepared for the careers of future, but 55% say there is not enough time in the day for them to play imaginatively

lego play

LEGO Singapore has launched new research which reveals that a regime of school and extracurricular work is resulting in a lack of time and opportunity for children to explore their more imaginative playful sides and develop essential skills for the future.

Today’s children can expect to have very different career paths from their parents and a less traditional life, with 85% of future jobs having not exist today. In new research conducted by LEGO Singapore, over half (55%) of 400 parents polled said there isn’t enough time built into the school day for children to explore their creative side. Homework (62%), tuition (45%) and extracurricular activities (30%) were ranked the top activities that took up this play time.

Despite top careers children aspire to are, film/video maker (30%), artists (29%), astronauts (19%), Traveler (18%) etc. require very different set of skills to the traditional roles, parents believe there is little opportunity for children to explore this side of them despite 98% believing it is vital for kids to play imaginatively to be more prepared for the future.




While 98% of parents say that it is vital for kids to be creative and play imaginatively so they become well-rounded for the future, they are concerned that there isn’t enough time in the day for them to indulge this part of growing up.

“This research shows the lack of time and opportunities for imaginative play, despite parents believing that this is critical for a child’s development and future success.” says Kiran Chadaram from LEGO Singapore, who commissioned the survey.

“At LEGO we understand how important education and academia are, and we are also aware of how important it is to develop imagination and creative skills for children’s development and for the child’s future.

Hence we have created the largest LEGO event ever in Singapore that provides ample opportunity for unstructured, truly creative play for children to explore new passions and create amazing things together. From LEGO graffiti walls for the future artists, interactive games at the Systar System for the aspiring astronauts, to a LEGO Movie Maker activity for the film makers of tomorrow – there is something for everyone.”

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