JOIN SINGAPORE’S FIRST DIGITAL CHINGAY TO BRING THE ‘LIGHT OF HOPE’ TO ALL HEARTS AND HOMES

Open call to everyone – young and old – to be part of the digital Chingay experience to spread hope and share their talent with the wider community

Chingay Parade Singapore 2021

On Saturday, 20 February 2021, the highly anticipated annual Chingay Parade will return in its 49th edition. It will showcase a blend of old and new cultural performances, traditional and emerging art forms, but presented as a digital experience for the first time.

Themed ‘Light of Hope’ – Singapore’s first digital Chingay will be aired live on television, online and social media channels on 20 February 2021, 8pm – 9pm. In its new digital format, audiences will now be able to tune in from anywhere and everywhere for the first time in 49 years.

Lim Hock Yu, Chief Executive Director, People’s Association (PA), said, “This year’s theme signifies how each and every one of us in the community represents a sparkle of light to bring hope and warmth to one another. It reflects our core belief that as we unite as a community, we will emerge stronger together. As we innovate to break the boundaries of time and space with a refreshed digital Chingay experience, I look forward to the support and participation of new arts and cultural groups, corporations as well as individuals to co-create Chingay 2021 together.”

Digital Chingay 2021 highlights

Chingay 2021 continues to be a platform to showcase and promote the dynamism of Singapore’s unique multi-culturalism. Over 2,000 performers and 150 organisations will join hands with PA to delight audiences with a new, refreshed digital programme that seeks to elevate the Chingay viewing experience.

An example is the use of choreographed Computer-Generated Imagery (CGI) effects to breathe new life into local dragon dance and pole act performances, presented together with a 100-lion dance performance involving local and overseas troupes from over 10 different countries and cities, as far away as San Francisco, to reflect the spirit of overcoming challenges together. Another example is the multiculturalism segment which utilises technology to reinvent traditional ethnic performances, highlighting intricate details that cannot be usually seen at the physical parades.




Co-creating Digital Chingay 2021 together

Anchoring the Digital Chingay 2021 programme is the concept of co-creation. A community engagement campaign entitled ‘Jalan Jalan with Chingay’ will showcase the rich diversity of local and community talents, and unveil the ‘hidden gems’ amongst us. Selected submissions from the following programmes will be featured as part of the Digital Chingay 2021 line-up below:

I. We’ve Got Talent!
Share your hidden talents and submit a one-minute creative video, either on your own or with your friends, families and neighbours, with no genre restrictions. Be creative and show how you dance, sing, go green, do stunts and more!

II. Sing With Me!
Join forces with other singers to sing ‘As I Believe’ as one community – to signify our hopes and dreams of a brighter future together. Submit a video of you singing or with family and friends as part of this collective of voices.

III. D:2 Dance Competition Vol. 1
D:2 stands for “Dynamic: Diversity” – An inaugural dance competition for youth dancers of all styles to express their creativity by fusing Singapore’s local dance cultures in their form of dance genre and styles.

‘Jalan Jalan with Chingay’ also features other programmes that will ignite the co-creative spirit of the community. Scheduled for launch in early December 2020, Let’s Build A Float! and Sew (So) Stylo! will enable the public to be creative and design their own Chingay float and costume, respectively. Chingay TV (CGTV) will keep everyone entertained with its mini-series and talent videos submitted by the community. Locally designed/crafted products, including those from Social Enterprises will also be available from next January 2021 for the public to purchase at the Chingay Mama Shop.

Members of the public can partake in various activities under ‘Jalan Jalan with Chingay’ and stand a chance to win attractive prizes as well as the chance to be featured in the Digital Chingay 2021 webcast/telecast on 20 February 2021.

DBS Singapore will return as a corporate partner for Digital Chingay 2021 to support community outreach efforts.

Jeremy Soo, Head, Consumer Banking Group, DBS Singapore, said: “As a long-standing partner of the Chingay Parade, we are excited to bring the Chingay experience into the homes of Singaporeans, in spite of the Covid-19 pandemic. Through initiatives such as We’ve Got Talent, we hope to inspire and spark creativity so everyone can showcase their talent and flair through the short video clips. We’re also hoping to showcase our homegrown small and medium-sized merchants, including the social enterprises, offering them more opportunities to reach out to more people in the community.”

For more and latest information on Chingay 2021, visit here or follow @PAssion Chingay Club Facebook or @ChingaySingapore Instagram.


CHINGAY 2021 COMMUNITY ENGAGEMENT PROGRAMME

1. D:2 Dance Competition Vol. 1
D:2 stands for “Dynamic: Diversity” – to describe dynamism of movement from youths through their diverse showcase of dance genres. This inaugural dance competition is a platform for youth dancers of all styles to express their creativity by fusing Singapore’s local dance cultures in their form of dance genre and styles.

All submissions are to be made via the official form found on the Chingay website.

Total Cash Prizes: $16,500

Submit by: 20 Dec 2020

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2. Sing With Me!
Unleash your vocal talents by recording yourself or gathering your family and friends to sing the song “As I Believe” together.

All submissions are to be made via the official form found on the Chingay website.

Total Prizes: Over $2,000 worth of 3D2N staycation and attraction tickets

Submit by: 31 Dec 2020 for a chance to be featured in the live webcast/telecast.

➡️ Related Read: Staycation Singapore Deals 2021

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3. We’ve Got Talent!
Grab your family, friends, colleagues or neighbours to create your oneminute talent videos together! Be creative and show how you dance, sing, go green, do stunts and more!

All submissions are to be made via Facebook public post or Instagram public account with the hashtags #ChingaySG2021 #WeGotTalent2021 included in the post. Participants have to follow and tag @PAssion Chingay Club Facebook or @ChingaySingapore Instagram.

Total Prizes: Over $4,000 worth of 3D2N staycation and Lazada e-vouchers

Submit by: 31 Dec 2020 for a chance to be featured in the live webcast/telecast OR 28 Feb 2021 to be eligible for public voting.

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4. Let’s Build A Float!
The physical Chingay floats will be deeply missed at Chingay 2021, but you can now build your very own Chingay float on the Chingay website and jazz it up using external software or applications!

All submissions are to be made via Facebook public post or Instagram public account with the hashtags #ChingaySG2021 #ChingayFloat included in the post. Participants have to follow and tag @PAssion Chingay Club Facebook or @ChingaySingapore Instagram.

Total Prize: $1,000 worth of 3D2N staycation

Available from 7 Dec 2020 onwards.

Submit by: 31 Dec 2020 for a chance to be featured in the live webcast/telecast OR 28 Feb 2021 to be eligible for public voting.
Info: Please check Digital Chingay 2021 Website for updates.

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5. Sew (So) Stylo!
Create your very own stylo milo Chingay costume on the Chingay website, or use the offline printable materials provided!

All submissions are to be made via Facebook public post or Instagram public account with the hashtags #ChingaySG2021 #SewStylo included in the post. Participants have to follow and tag @PAssion Chingay Club Facebook or @ChingaySingapore Instagram.

Total Prize: $1,000 worth of 3D2N staycation

Available from 7 Dec 2020 onwards.

Submit by: 31 Dec 2020 for a chance to be featured in the live webcast / telecast OR 28 Feb 2021 to be eligible for public voting
Info: Please check Digital Chingay 2021 Website for updates.

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6. Chingay TV (CGTV)
Chingay TV will feature creative works from the community and a mini-series to share different elements of Chingay.

Duration: Early Dec 2020 onwards
Info: Please check Digital Chingay 2021 Website for updates.

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7. Chingay Mama Shop
Chingay Mama Shop will feature a collection of locally designed / crafted products, including those from social enterprises that will be made available for purchase.

Duration: Jan – Mar 2021
Info: Please check Digital Chingay 2021 Website for updates.


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