This new company-owned restaurant will serve as a springboard for international expansion as well as menu and service design innovation
A&W® Restaurants today officially opened its newest outlet at Jewel Changi Airport. The 80-seater restaurant, located at B2-209 of the mall, will operate 24/7 for a start to serve the area’s local footfall as well as travellers going through Singapore Changi Airport.
The outlet’s retro interior design boasts attitude, encapsulating evergreen joys that come from simple and delicious moments. Vintage American neon signs, an A&W® Root Beer Hop-lady heritage poster, a life-sized Rooty® – The Great Root Bear, and an authentic A&W® Root Beer barrel chair add to the new restaurant’s ‘hip nostalgia’ ambience.
“In Singapore, A&W® holds a special place in the hearts of many, who now associate visits to A&W® Restaurants with very fond childhood memories,” said Kelvin Tan, Director of Marketing & Communication. “Making our comeback into the Singapore market, we are very excited to be finally offering our well-loved classics again, alongside some newer favourites from around the world to cater to the market’s international footfall, as well as to Singapore’s evolved tastes and preferences.”
Comeback of the Classics
A&W® Restaurants at Jewel Changi Airport will be serving classics including the Made Fresh A&W® Root Beer (S$2.90) served in the signature ice-cold frosty mug, Chicken/Beef Coney Dog (S$5.20) and Curly Fries (S$3.60). Making its comeback are also all-time dessert favourites such as the Famous A&W® Root Beer Float (S$3.50) and Waffle Ice Cream (S$7.90).
The menu also includes bestsellers from A&W® Restaurants in the region and beyond, such as the Chicken/Beef Coney Cheese Fries (S$4.90) from the USA, Golden Aroma® Chicken (from S$3.20) from A&W® Restaurants Indonesia, A&W® Cream Cheese Chicken/Beef Burgers (S$7.90) inspired from A&W® Restaurants Okinawa, as well as the Waffle Sundae (S$4.90) from A&W® Restaurants Thailand.
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A&W® Beary Meals for Kids
A&W® Beary Meals (S$5.90) for kids will also be available. Each A&W® Beary Meal offers flavourful fun-sized fare which includes a choice of main, a serving of French Fries, and Milo or a juice drink – all served in very special barrel from Rooty® – the Great Root Bear.
A&W® Restaurants’ new outlet at Jewel Changi Airport is in the midst of applying for Halal certification.
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Springboard for International Growth
A&W® Restaurants’ new outlet at Jewel Changi Airport is set to play a pivotal role in the brand’s expansion plans, and as an incubator for menu innovation and service design. The brand had set up a corporate franchisor office in Singapore in the recent years to support existing and new franchisee growth internationally. To date, there are over 370 international A&W® Restaurants in the region.
“With its international footfall, the new company-owned restaurant at Jewel Changi Airport is an ideal ground for testing menu innovations and service-oriented offerings. It is well-poised to serve as a flagship model for the rest of the A&W® Restaurants’ around the world,” said Kelvin Tan, Director of Marketing & Communication.
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Image credit: A&W® Restaurants
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