McDonald’s® Celebrates Small Wins For Children This Children’s Day

In a world that frequently fixates on monumental achievements, McDonald’s takes pride in honouring the small, everyday successes of children this Children’s Day.

McDonald's Children's Day Image credit: McDonald’® Singapore

On this dedicated day for children, McDonald’s is committed to making every child feel like a champion. Whether it’s the joy of tying their shoelaces independently for the first time, the achievement of making their bed without a reminder or simply making someone laugh and smile, McDonald’s firmly believes that every accomplishment deserves applause.

“My Happy Little Wins” Campaign As part of our Children’s Day celebrations this year, McDonald’s is thrilled to introduce “My Happy Little Wins” – a heartwarming campaign designed to encourage children to recognise and celebrate their victories – big or small.

McDonald's Celebrates Small Wins Image credit: McDonald’® Singapore

Campaign Details:

1. Campaign Dates: From 4 – 8 October 2023, parents are invited to bring their children below the age of 12 to any McDonald’s restaurant¹ to revel in their victories – however big or small.
2. Penning Down Their Wins: Children can pick up a “My Happy Little Wins” sticker from our Guest Experience Leaders or Restaurant Managers and joyfully jot down their cherished wins.
3. Celebrating the Small Wins: Once they’ve filled in their sticker with their wins, the young champions can pass their sticker to a Guest Experience Leader or Restaurant Manager who will celebrate the milestone with a complimentary Vanilla Cone!
4. Exclusively for children below the age of 12, at all stores except McDonald’s Nanyang Technological University, Singapore Polytechnic, Temasek Polytechnic, Shell Tampines/Hougang/Havelock, Caltex Drive-Thru. While stocks last.

¹ Except Nanyang Technological University, Singapore Polytechnic, Temasek Polytechnic, Shell Tampines, Shell Hougang, Shell Havelock, Caltex Drive-Thru

Children can choose to take their stickers home as a cherished reminder of their small wins or proudly wear them on their shirt, showcasing their success to the world! At selected McDonald’s restaurants, they can even affix their sticker to our wall of wins for a memorable photo opportunity.

“In a world that often fixates on monumental achievements, McDonald’s celebrates the simple yet profound triumphs of children this Children’s Day. We take pride in being a part of these everyday victories that mould the future of our youngest generation. We warmly invite families to join us in commemorating Children’s Day by cherishing the small victories of their children,” said Drina Chee, Senior Director, Marketing & Digital Customer Experience, McDonald’s Singapore.

Join us in celebrating Children’s Day at McDonald’s, where every smile, every giggle, and every small win matters.

Children’s Day 2023

Children’s Day is on 6 October 2023. Do check out our list of fun Things To Do This Children’s Day long weekend.

Children’s Day Promotions

From free kids meals to special discounts, these restaurants, eateries and businesses are celebrating this special day together with your little ones. Find out more via Money-Saving Children’s Day Promotions You Need to Know