Marina Square Presents: BT21 STAR WALK

Created by LINE FRIENDS, BT21 has become one of the world’s most beloved character IP, captivating the youth and the youthful at heart with its distinctive personalities, imaginative storytelling, and messages of friendship, individuality, and self-expression. Loved by audiences around the globe, BT21 continues to inspire meaningful connections through a wide range of lifestyle, entertainment, and cultural experiences.

This September, Marina Square’s first walk and race will bring the colorful universe of BT21 to life with BT21 STAR WALK, an immersive character-themed walk event. Designed for BT21 followers, families, and visitors of all ages, the event invites participants to embark on a memorable journey alongside their favorite BT21 friends while creating unforgettable moments together.

Leading up to the main walk, Marina Square Central Atrium will be transformed into a vibrant BT21 destination featuring special merchandise, interactive activities, and photo opportunities. These experiences allow visitors to immerse themselves in the charming world of BT21 while building excitement for the signature walk event.

More than a walking event, BT21 STAR WALK reflects Marina Square’s commitment to creating meaningful lifestyle experiences that bring the community together through the globally recognized character IP. By combining entertainment, community engagement, and physical activity, the event offers an experience that appeals to both dedicated BT21 followers and the wider public, while celebrating the universal values of creativity, inclusivity, and togetherness.

From the vibrant roadshow to the excitement of race day, BT21 STAR WALK transforms Marina Square into a destination where UNISTARS can celebrate their love for BT21, enjoy quality time with family and friends, and create lasting memories through an experience that is uniquely playful, engaging, and full of joy.

BT21 STAR WALK is presented by Marina Square Singapore in partnership with Royalworkz and 42 Race, bringing the vibrant world of BT21 to life through an exciting character-themed experience for lovers, families, and the wider community.

The Main Event: BT21 STAR WALK SINGAPORE

📅 12 September 2026, 5pm – 9pm
📍 Marina Square/Marina Bay

The BT21 STAR WALK is a 2km or 5km character-themed walking route inspired by the vibrant world of BT21 around the Marina Bay featuring interactive and fun activities. Along the route, participants will encounter character-themed checkpoints, immersive photo opportunities, and BT21-themed checkpoint questions that encourage exploration and engagement with the world of BT21. Designed for lovers, families, and friends, the event combines light physical activity with fun and memorable experiences, offering participants of all ages the opportunity to celebrate friendship, togetherness, and the joy of the BT21 universe.

Interested parties can gather their family and friends for a fun-filled evening walk and purchase a basic event pack at $45 or VIP event pack at $84 comprising star walk tickets and special merchandise here. Limited to 4,500 race packs only!

Six pairs of basic event packs will also be given away through Marina Square’s social media contest. To stand a chance to win an event pack worth $45, simply follow Marina Square on Instagram or Facebook and look out for the post with participation details.

Countdown to BT21 STAR WALK

📅 21 August – 13 September 2026

Launching a full three weeks before the main event, a vibrant schedule of pre-race fringe activities will kick off on 21 August to build community anticipation and kickstart the race excitement. From a thrilling in-mall star hunt, leading to vibrant atrium festivities where participants and visitors can shop for special event merchandise and capture memories at BT21 characters photo stations, the pre-race celebration offers something for everyone to build momentum for the race day.

Gift-with-Purchase

📅 21 August – 13 September 2026

Shoppers can hug home a special-edition BT21 gift and receive a discount promo code with *$100 minimum spending in the mall. These gifts are available in two designs and while stocks last, making it a memorable keepsake for UNISTARS and visitors alike. Shoppers are required to download the Marina Square App, register for free to be a member, to redeem the gifts at the Customer Service Counter. Shoppers can use the promo code to enjoy 10% discount off BT21 Star Walk merchandise at the Atrium (8 – 13 September).

In-Mall Star Hunt

📅 31 August – 13 September 2026

Open to all visitors, the BT21 In-Mall Hunt offers a fun and interactive way to explore Marina Square. Visitors can simply scan the QR code on any In-Mall Hunt standee or the event vending machine to begin the adventure. Upon accessing the In-Mall Hunt webpage, participants will receive an interactive map leading them to designated BT21 checkpoints located throughout the mall. As they journey from checkpoint to checkpoint, participants will answer a series of simple questions, uncover hidden locations and discover different corners of Marina Square. Those who successfully complete the hunt will have the opportunity to redeem special BT21 prizes from the event vending machine, while stocks last. The vending machine will be located at Marina Foyer from 31 August 2026 to 7 September 2026, and Central Atrium from 8 to 13 September 2026.

Activities at the Marina Square Central Atrium

📅 8 – 13 September 2026

Featured highlights include:

Inflatable Installations – Large-scale BT21 character inflatables will dominate the Atrium, setting the stage for an unforgettable, vibrant and high-energy experience.
Photo Opportunities – Dedicated BT21-themed photo spots will feature seven BT21 characters across a creatively designed installation. Visitors are invited to capture memorable moments with their favorite characters and share their experience with friends and family.
Merchandise Sale – Special BT21 STAR WALK event merchandise will be available at the official retail counter, offering customers the opportunity to purchase special-edition collectibles items inspired by the event.
Star Inflatable Bouncy Castle – A star shape inflatable designed for children will bring excitement and joyful memories this September school holidays. Open for kids aged 4-12 years old, the inflatable accommodates up to 10 children at a time. Time slot reservation is required for participation, on a first-come, first-served basis. Terms & Conditions apply.

Race Day Activities

📅 12 September 2026

Featured highlights include:

Lucky Draw – Race participants will stand a chance to win exciting prizes through the BT21 STAR WALK Lucky Draw.
Sponsors’ Booth Activities – Event sponsors will host interactive booths featuring product showcases, special promotions, and value giveaways, providing visitors with enjoyable experiences while discovering participating brands at the atrium.
Lifestyle Workshops & Performances – Visitors will enjoy a variety of interactive experiences, including robotics, dance, noodle making workshops and performances on both weekdays and weekends.

For more information, please visit here.

September School Holiday 2026

It is the one-week September school break. Do check out our compilation of exciting September School Holidays Activities 2026 in Singapore.