Are you hoping to grab the best deals on baby essentials during the year-end sale season? Then you wouldn’t want to miss Shopee 12.12 Birthday Sale!

shopee 12.12

The leading e-commerce platform in Southeast Asia and Taiwan – Shopee is a one-stop online shopping portal where you can easily get all your parenting essentials and enjoy huge savings and cashback.

Happening now till 12 December, Shopee 12.12 Birthday Sale features mega discounts on kids and babies’ essentials, vouchers as well as an all-day $5.99 collection and flash deals!

Be it stocking up on your daily parenting essentials or picking out early Christmas presents for your loved ones and friends, Shopee definitely has what you need. What’s more, you even get rewarded for shopping – look out for prizes worth up to $4,000 presented to the top spenders!

We list down 10 WOW reasons why you should shop during Shopee 12.12 Birthday Sale, so you can start planning which baby essentials to be on the lookout for!

1. Grab Baby Essentials at up to 70% OFF (Two Special Days to Note!)

Parents, mark your calendars for 7 December as Shopee celebrates Kids and Babies’ Day with up to 70% off kids and babies’ bundles (such as diapers and milk powder), bulk deals and also hampers!

Kids and Babies Day on Shopee

You can also utilise the ‘Remind Me’ function on their website if you need more reminders as we all know how hectic the year-end period can be! If you didn’t manage to get what you need on 7 December, fret not as the same baby essential deals will be featured on 12 December.

This is the perfect opportunity to grab what you need for Christmas gifts and enjoy massive savings for baby essentials!

2. Best Deals to Look Out For

Need help choosing the best deals on Shopee? Here are the top picks we found on baby essentials at unbeatable prices!

Pampers Baby Dry Diapers

Enjoy 30% Discount! Save $28.8!

Sale Price: $67.20 | Original Price: $96.00

Drypers Drypantz

Enjoy 35% Discount! Save $23.10!

Sale Price: $42.90 | Original Price: $66.00

MamyPoko Extra Dry Skin Pants

Enjoy 20% Discount! Save $18.80!

Sale Price: $75.00 | Original Price: $93.80

Merries Walker Pants Super Jumbo

Enjoy 20.19% Discount! Save $15.90!

Sale Price: $62.85 | Original Price: $78.75

Nestle NAN OPTIPRO 3 Growing Up Milk

Enjoy 15% Discount! Save $35.90!

Sale Price: $203.50 | Original Price: $239.40

Wyeth®Nutrition S-26® GOLD PROMISE® Stage 4 Growing-up Formula 2'-FL

Enjoy 10% Discount! Save $22.45!

Sale Price: $201.95 | Original Price: $224.40

Similac® Stage 3 Gain Growing-Up Baby Milk Powder Formula 2'-FL

Enjoy 10% Discount! Save $27.00!

Sale Price: $243.00 | Original Price: $270.00

Lucky Baby® Yoona 2 In 1 Baby Walker and Rocker

Enjoy 10% Discount! Save $10!

Sale Price: $89.90 | Original Price: $99.90

Galt Brand Box

Featuring 1 x Galt Alphabet Puzzles, 1 x Galt Water Magic – Animals, 1 x Galt Colour Shapes and Sizes and 1 x Galt Funny Faces Sticker Book

Enjoy 34.98% Discount! Save $19.10!

Sale Price: $35.50 | Original Price: $54.60

*Only available on 12 December 2019

Also, look out for up to 44% OFF featured brands including Pampers, Enfagrow, Abbott, Crayola and Huggies!

3. Vouchers GALORE

We all know the exhilarating feeling of seeing the cart value go down after utilising the free vouchers. If you missed the early bird vouchers on 29 November, here are other vouchers you should keep a lookout for:

  • $8 off $80
  • $10 off $100
  • $25 off $250
  • $70 off $700 (diapers & formula only)

Shopee Mum’s Club members only:

  • $20 off $150

4. Flash Deals on 7 December

Look out for $5.99 Flash Deals happening only on 7 December during these 10 timeslots:

  • 12am, 8am, 10am, 12pm, 2pm, 4pm, 6pm, 8pm, 10pm and 11pm

5. Get Rewarded for Shopping!

There’s no better feeling than being rewarded for shopping! If you’re among the top spenders in Shopee 12.12 Birthday Sale, you get to be one of the lucky winners to walk away with prizes worth up to $4,000 from the following brands:


  • 7 December & 12 December only: 1 set of prizes will be given out each day
  • Top spender: iPad (2018) Wi-Fi 32GB Gold worth $498 AND $50 off Pampers voucher

Pampers Free iPad (2018) Wi-Fi 32GB Gold

  • Top 2 spender: $450 pampers voucher (6 months’ supply)
  • Top 3 spender: $200 pampers voucher (3 months’ supply)
  • Top 4 to 15 spenders: L&L PUPPY’S A-Z SMART PANEL worth $89.90


To qualify for the prizes, your minimum spend should amount to more than $300 without refunding your order.


  • Top spender wins a Free Audi TT Electric Ride-On Care with purchase of selected bundle (worth $399), while stocks last!

(Only applicable to Promil, Progress, Promise & Picky Eater)

Wyeth Free Audi TT Electric Ride-On Care

  • Get a free Nintendo Switch worth $499 with each Enfagrow purchase

Enfagrow Free Nintendo switch


  • One lucky winner will walk away with a Novita Air Purifier for any NAN purchase in S-Mart above $520

NAN Free Novita Air Purifier


From 7 – 12 December 2019, be one of the top three spenders to win CapitaLand Vouchers:

First winner: $300
Second winner: $200
Third winner: $100


Top spender wins a Lego Hamper worth $200

6. Exclusively for Pinkfong lovers

We’re excited to share that Shopee users can place a preorder for the Pinkfong collection ahead of the public on 7 December 2019!

Pinkfong and Baby Shark

What’s more, orders above $60 will receive a limited edition Pinkfong Baby Shark holiday stocking, while stocks last.

7. Free Shipping and 10% Cashback

During Shopee’s 12.12 Birthday Sale, enjoy free shipping throughout the two weeks and also 10% cashback with no minimum spend!

8. Free Sample Add-ons

Look out for these additional perks when you make your purchases on the following items:

  • Free Mamypoko Wipes with selected carton purchased, while stocks last
  • Free Nestle Nan Optipro 2 400g with purchase of Nestle Nan Optipro 2 800g, while stocks last
  • Free Cetaphil Baby Moisturising Bath & Wash 50ml with purchase of selected Cetaphil Baby Bundles
  • Free Pureen Baby Wipes Fragrance-Free 2x30s with purchase of one carton of liquid cleanser refill 600ml

9. Promo Code for All New Users on Shopee!

Are you new to Shopee? We have a treat for you! Here’s a voucher code: SAPNEW12 that will give you $12 off a minimum spend of $24!

Promo code is valid till 12 December 2021, 2359hrs.

10. Shopee Guarantee

Bought an item that has yet to be delivered to you? With Shopee Guarantee, you have a 3-day extension of the Shopee Guarantee period if you have yet to receive your product.

If you still haven’t received the item you ordered, you can request for a refund before the 3-day extension ends. So shop with ease with Shopee Guarantee and happy shopping during the Shopee 12.12 Birthday Sale!

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