On 4th July 2016, I Can Read unveiled their new brand image which highlights their creative, supportive, pioneering and playful spirit. To celebrate this milestone, I Can Read students, parents and internal stakeholders were invited to a soft launch party at Cool de Sac Play Centre. More than 520 students and parents turned up for an evening of fun and laughter!
Besides playing at the various play structures at Cool de Sac, there were game stations for children to participate in, with each station reflecting on the brand’s new personality.
Creative Station – Harnessing curiosity by being creative
In conjunction with the launch of their new look, I Can Read is holding a drawing competition. In this station, children drew their own icons, which might be featured with rest of I Can Read’s icon family! The “Draw An Icon” competition is now open to the public till 30 September 2016.
To take part, visit www.icanread.asia
Supportive Station – Building readers’ confidence by being supportive
Together with their parents, children pieced together an I Can Read puzzle.
Pioneering Station – Building understanding with our pioneers’ system
Using their imagination and creativity, kids used Lego bricks to ‘build’ the new icons.
Playful Station – Learning is joyful because we are playful
Strike a playful pose, snap and post! Kids and parents had fun posing at the photo booth with the different icon props.
All families who came also received a goodie bag at the end of the event.
Ms Maxine Goh, mother of 6-year-old daughter Nicola Hogan, likes the new look and finds it modern, colourful and eye catching. “It’s nice of I Can Read to have this event for us as well, it’s a good awareness and kids get to enjoy themselves and play as well.” adds Ms Goh. Her daughter attends I Can Read classes at the Ang Mo Kio branch.
A market leader in English language education in Asia, I Can Read is known for its reading programme. With a specially designed programme for young children age 2.5 to 12, the brand has taught over 170,000 successful students worldwide.
For more information or to book a free assessment, visit www.icanread.asia