• Features over 180 exclusive products from LOTTE and its private labels, including Good Today and Yorihada, available only at FairPrice.
• Self-cooking station lets shoppers prepare their own customised instant noodles from beloved Korean brands like Nongshim and Samyang, on the spot.
• Yorihada Kitchen offers freshly prepared Korean street food including tteokbokki and eomuk.
• A Korean-style photobooth with themed props allows for an immersive and fun shopping experience.

FairPrice Group (FPG) will officially launch Singapore’s first-ever LOTTE Mart Express store-in-store at FairPrice Xtra VivoCity on 15 May 2025, bringing an immersive Korean shopping and dining experience to local shores.

This latest retail concept stems from FPG’s ongoing partnership with LOTTE Retail – South Korea’s largest retail group. The collaboration, first announced in August 2024, aims to introduce the best of Korean food culture to Singapore.

Image credit: FairPrice Group

Located within FairPrice Xtra VivoCity, the LOTTE Mart Express brings over 180 FairPrice exclusive products from household names like Good Today and Yorihada – available only at FairPrice – directly to Singaporean shoppers.

To elevate the experience further, the new concept features a self-cooking station where customers can enjoy instant noodles from popular Korean brands like Nongshim and Samyang, customisable with a wide variety of toppings and add-ons – from eggs, cheese, mushrooms, and fresh milk to a rotating selection of sauces and condiments – for a truly personalised meal.

The in-house Yorihada Kitchen serves up freshly prepared Korean street food classics like dakgangjeong (Korean fried chicken), tteokbokki (spicy rice cakes), and eomuk (fish cake skewers) – specially curated to bring out the authentic flavours of South Korea.

Completing the immersive experience is a Korean-style photobooth, where shoppers can snap fun photos with themed props – a nod to Korea’s iconic pop culture scene.

Additionally, shoppers can also enjoy a dose of fun with a gachapon machine in-store, with a minimum of $30 spent in a single receipt at LOTTE Mart Express. Customers are entitled to one token to try their luck at winning cute prizes; simply present the receipt at Customer Service to redeem the tokens.

This launch marks another milestone in FPG’s efforts to establish FairPrice Xtra as a leading destination for authentic Korean food and cultural experiences in Singapore.

In addition to the LOTTE Mart Express store-in-store experience at FairPrice Xtra VivoCity, selections of LOTTE products are now also available at 104 FairPrice Supermarkets, Finest, and Xtra locations islandwide, allowing even more customers to enjoy a taste of Korea wherever they are.

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