World’s First Immersive Concours d’Elegance Debuts in Singapore

Exotic automobiles take centrestage through cinematic storytelling and live judging, as Southeast Asia’s grandest motoring celebration arrives at IMBA Theatre this August

H&B Concours d'Elegance

From 13 to 16 August 2026, the world’s first immersive Concours d’Elegance will be presented by Singapore’s Hustle & Bustle (H&B) group as a celebration of iconic classic, vintage and exotic cars. In this debut for an international audience, VIP Preview and Preview ticket-holders can witness the live judging process, while other ticket-holders will be able to enjoy being up close and personal with the announced winners for the rest of the event.

Conceptualised by the H&B Group, the Concours d’Elegance Singapore 2026 reimagines the prestigious Concours format through cinematic storytelling and large-scale projection – the trademark of H&B’s immersive storytelling and edutainment approach – bringing audiences around the legendary Grand Touring routes of the world. Joining as Co-Organiser, the Malaysia and Singapore Vintage Car Register (MSVCR), a founding member of FIVA the international federation on historic vehicles, will lead heritage car owners and its members to partake in this landmark edition. Rounding out the organising team, Dezign Format will offer a sleek on-ground concept, enhancing the phygital experience.

Together, they invite audiences from around the world to appreciate the artistry, heritage, and craftsmanship behind some of the world’s most coveted marques and more.

Concours d’Elegance Singapore 2026

Organised by: Hustle & Bustle (H&B)
Co-organised by: Dezign Format | Malaysia and Singapore Vintage Car Register (MSVCR)
Venue Partner: IMBA
Official Bank Partner: J.P. Morgan Private Bank

The Vision and Mission, Reimagined

“Every extraordinary car carries the imprint of the people who designed it, built it, restored it and preserved it. Concours d’Elegance Singapore is about celebrating those journeys – not simply admiring beautiful machines.” says Pow Ying Hern, Chief Creative Officer and Co-Founder of H&B.

Trained in automotive design, Pow’s vision for Concours d’Elegance 2026 is to bring together collectors and admirers of extraordinary automobiles under one roof. “Concours d’Elegance will offer an opportunity to appreciate the stories, design philosophies and engineering excellence shaping some of the world’s most iconic marques, and to find out more about the past and present of exotic cars,” he shares.

This year’s edition introduces an experience that extends beyond the traditional Concours competition. Across four days, visitors can enjoy curated gallery exhibitions, cinematic environments, live competition judging, expert-led talks and workshops, as well as luxury lifestyle experiences. An event that appeals not only to exotic car lovers and collectors, it will also thrill anyone with an appreciation for design, craftsmanship and culture.

Pow believes that by having the Concours d’Elegance take place in Singapore, it will further elevate its status as a premier global lifestyle and motorsport destination after the Singapore Grand Prix. “The Concours d’Elegance 2026 will bring the world’s exotic car community to the city-state, where they can relish the world-class hospitality of this destination for luxury lifestyle, culture and automotive excellence.”

Re-imagining Automobiles as Art

“At the heart of this year’s event is a simple belief: every extraordinary car has a journey. Beyond admiring rare collector automobiles, visitors from around the world are invited to uncover the remarkable pursuits that transformed them into legends – from the designers who conceived them and the legendary roads they were built to conquer, to the collectors who have preserved them for future generations,” shares David Thomson, President, MSVCR. Rather than focusing solely on competition, the experience unfolds across different facets of these automobiles’ histories and makes, highlighting engineering, artistry and heritage.

1. Extraordinary Automobiles throughout the Gallery

More than a conventional car exhibition – the Gallery offers visitors an intimate encounter with rare and exotic automobiles, each selected for its historical significance, design language and engineering pedigree.

Alongside distinguished collector vehicles, guests will be treated to curated brand showcases presented by leading luxury marques, highlighting the craftsmanship, innovation and heritage that continue to define the world’s most prestigious automotive and lifestyle brands.

Complementing these displays is a series of Tyreside Chats – intimate panel discussions, seminars and talks held within the Gallery, where industry experts, marque specialists, seasoned collectors and invited guests explore craftsmanship, heritage, collecting and the future of automotive culture. Representatives from Official Bank Partner J.P. Morgan Private Bank will also participate in selected sessions, sharing perspectives on collecting, legacy and the enduring appeal of exceptional automobiles.

Throughout the Gallery, visitors can learn about the stories behind these exquisite automobiles – from the marques that defined automotive history to the enthusiasts and collectors who continue to safeguard their legacy today. Together, these showcases reveal that every Concours-worthy automobile is more than an engineering achievement; it is a living piece of cultural heritage.

2. Immersing in the Grand Tour

H&B_Concours d'Elegance IMBA

For the first time in Concours d’Elegance history, the competition cars themselves will be presented within cinematic environments inspired by legendary Grand Touring routes.

Against breathtaking digital backdrops inspired by some of Europe’s most iconic Grand Touring routes – including the Alps, the legendary Stelvio Pass, and the rolling landscapes of Tuscany – visitors will experience the automobiles within the environments that inspired their creation and legacy.

Rather than view the vehicles as static displays, guests get to dive in and understand what these masterpieces were designed to undertake, creating a deeper appreciation for the romance, elegance and cultural heritage that define the Grand Touring tradition.

3. Witness the Art of Judging at the Concours d’Elegance

At the centre of the event is the prestigious Concours d’Elegance Competition. As part of a FIVA Premier Event, exceptional collector automobiles will be evaluated against internationally recognised standards by an esteemed Concours Selection Committee. Entries will compete across a series of Concours award categories, recognising excellence based on their condition, historical significance, technical aspects, aesthetics, rarity, authenticity, elegance, and style.

VIP Preview and Preview ticket holders will attend the exclusive Preview Day on 13 August to witness the judging process live in the morning, gaining first-hand insight into what distinguishes a truly award-winning automobile. The evening of the Preview Day culminates in the Gala Dinner and Awards Ceremony, held within the Gallery, to recognise the outstanding vehicles and their passionate custodians. J.P. Morgan Private Bank will also present one of the evening’s Concours awards in recognition of automotive excellence and craftsmanship. This comes before the winning cars are announced and made available to other ticket holders throughout the remainder of the event. They will be able to watch recorded judging highlights within the exhibition from 14 to 16 August, discovering what makes each winning vehicle a masterpiece.

Beyond the competition, for MSVCR and exotic car club members, there will be Car Meets scheduled to drive from IMBA Theatre to Dempsey Hill on 14 and 15 August, while a scenic Tours d’Elegance will offer exotic car owners a community drive and classic motoring treasure hunt (qualifying criteria available on here).

Ticketing and Visitor Information

Concours d’Elegance Singapore will take place from 13 to 16 August 2026 at IMBA Theatre, the event’s venue partner.

General admission tickets are priced from S$29, while Preview Day tickets provide exclusive access to the live Concours judging and first viewing of the exhibition before the event opens to the public.

Get your tickets on FeverUp.

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