Celebrating 30 Years of Pokémon

Pokémon brings immersive experiences to Singapore’s iconic destinations, including Changi Airport, Jewel and The Kallang

The Pokémon Company (headquartered in Minato-ku, Tokyo; CEO Tsunekazu Ishihara) today unveiled the exciting lineup of activities taking place in Singapore as part of the Pokémon 30th Anniversary celebrations during a press conference held at Jewel Changi Airport (Jewel). The celebrations will feature a series of immersive experiences, entertainment and special programmes for fans to commemorate three decades of Pokémon.

In collaboration with local partners Changi Airport Group (Singapore) Pte. Ltd.(Changi Airport), Jewel Changi Airport Trustee Pte. Ltd (Jewel), and The Kallang (The Kallang), Pokémon’s 30th Anniversary will come to life across some of Singapore’s most iconic destinations. Taking place simultaneously on 7 – 8 November 2026, PokéXciting! at Changi Airport and Jewel, together with Pokémon RUN 30 at The Kallang, will transform Singapore into a weekend-long celebration, welcoming everyone from lifelong Pokémon fans to those discovering Pokémon for the first time.

The Pokémon 30th Anniversary Press Conference in Singapore was hosted by The Pokémon Company and supported by local partners. Guests enjoyed a special Pikachu performance and were given a preview of the experiences planned for Singapore’s Pokémon 30th Anniversary celebrations. More detailed information on the key announcements are as follows.

1. Pokémon RUN 30: A Pokémon Adventure Awaits at The Kallang
2. Shopping Promotions at Changi Airport and Jewel
3. PokéXciting! in Singapore with Changi Airport and Jewel as the Hub
4. Pokémon GO Celebrates 30 Years of Pokémon with Regional In-game Experience

1. Pokémon RUN 30: A Pokémon Adventure Awaits at The Kallang

PokéXciting! in Singapore with Changi Airport and Jewel

Pokémon RUN is an interactive Fun Run experience that brings together Pokémon fans and runners in a themed adventure format. First held as the Pokémon RUN Carnival 2015 in Taiwan, the run is now making a comeback to more Asian countries, including Singapore, as part of the celebrations for Pokémon’s 30th anniversary.

Pokémon RUN 30: Singapore Edition will be held on 7 – 8 November at The Kallang. The event invites participants to embark on an immersive journey through the world of Pokémon in celebration of Pokémon’s past, present, and future.

Participants will begin their adventure by choosing their very first partner Pokémon. Along the immersive run course, Trainers will encounter themed challenges inspired by the Pokémon world, including Gym Battles, encountering wild Pokémon, opportunities to complete their Pokédex Search Sheet, and chances to evolve their partner Pokémon. Themed checkpoints and interactive elements throughout the course are designed to create a dynamic storytelling experience that brings the Pokémon journey to life.

Furthermore, a dedicated Festival Zone will be open to both participants and non-participants of the Pokémon RUN 30 with free admission. Visitors can journey through Pokémon’s 30-year history at the Time Tunnel, explore immersive experience zones showcasing the latest Pokémon content, and catch Pikachu at the Meet & Greet.

At the Festival Zone, Pokémon pop-up store featuring special merchandise will be available for purchase. 7-ELEVEN is slated to join the event as an official sponsor, offering special on-site experiences and activities for visitors. Registered participants will receive a special Pokémon RUN 30 Runner’s Kit, including a UNIQLO-sponsored event T-shirt.

The special merchandise was showcased at the 30th Anniversary Press Conference in Singapore, giving Singaporean media and content creators a first look at the Pokémon RUN 30 special merchandise.

Yazed Osman, Group Head, Events & Placemaking and Place Management, The Kallang Group stated:

“Great communities are built through shared experiences, and that’s what Pokémon RUN 30 is all about. Whether you’re taking part in the run, exploring the Festival Zone or soaking in the atmosphere with family and friends, The Kallang is a destination where people of all ages can connect and create lasting memories. We are proud to partner with The Pokémon Company to bring this iconic global celebration to Singapore and to continue curating experiences that bring communities closer together.”

Further details on event ticketing, registration information and the full lineup of Pokémon RUN activities can be found at the official Pokémon RUN website.

2. Shopping Promotions at Changi Airport and Jewel

From 3 November 2026, Pokémon fans can enjoy a special Pokémon 30th anniversary celebration campaign at Changi Airport and Jewel. The campaign will run until 31 January 2027 at Jewel and until 28 February 2027 at Changi Airport.

With a qualifying receipt from participating outlets at Changi Airport and Jewel, shoppers will be eligible to purchase or redeem original Pokémon merchandise featuring unique designs.

Available only at Changi Airport

Available only at Jewel

Available at both locations
○ Plush Toys
○ Thermal Bottle
○ Travel Blanket with Bag

Fans can continue the celebrations at Changi Airport by exploring Christmas-themed Pokémon decorations until the end of 2026, followed by Lunar New Year-themed decorations in early 2027. They can also visit the Pokémon Experience Zone at the Changi Airport Terminal 3 Departure Hall – a dedicated space where fans can immerse themselves in various Pokémon video game titles on Nintendo Switch 2, and enjoy complimentary Pokémon Trading Card Game trial-play sessions.

At Jewel, fans can take part in a Pokémon Trading Card Game Quiz Rally held across the mall, where participants can view enlarged displays of individual TCG cards, each featuring one of the 27 First Partner Pokémon from all 9 generations, complete a quiz based on the displayed cards, and collect a prize.

Fans can also meet their favourite Pokémon and capture memorable photos during special Meet & Greet sessions at the Terminal 3 Departure Hall.

3. PokéXciting! in Singapore with Changi Airport and Jewel as the Hub

To commemorate 30 years since the original Pokémon games, Pokémon Red and Pokémon Green video games launched in Japan in 1996 for the Game Boy platform, The Pokémon Company is launching PokéXciting!, a large-scale party-style celebration across five cities in Asia, including Kuala Lumpur, Taipei, Singapore, Manila, and Bangkok, bringing together entertainment, nostalgia, and interactive experiences across generations, making it one of the most ambitious Pokémon celebrations to date.

PokéXciting! in Singapore will take place on 7 – 8 November at Changi Airport and Jewel. The world’s premier airport will be thoroughly transformed into a global party destination, hosting a wide range of exciting fan experiences.

Fans can look forward to a Pokémon Parade at Jewel Forest Valley where All 27 First Partner Pokémon from 9 generations of the original video game series take the stage together. Besides that, they can also enjoy Pokémon stage shows at Changi Airport Terminal 3, featuring special appearances by PokéXciting! Pikachu* who will be making its special debut appearance in Singapore.

Throughout the activation period, guests can meet their favourite Pokémon during special Meet and Greet sessions and purchase special PokéXciting! Merchandise that can only be found at Changi Airport and Jewel. A variety of Pokémon-themed activities and delightful photo spots await and are set to dazzle Changi Airport and Jewel.

PokéXciting! Pikachu is a unique Pikachu, bringing vibrant party vibes to every city! To enhance the excitement of PokéXciting!, PokéXciting! Pikachu will appear not only in Singapore but at events in each city. PokéXciting! Pikachu will feature a different color costume unique to each city. For Singapore, it will debut in blue! A special PokéXciting!-related event will also take place in Pokémon GO, where PokéXciting! Pikachu will appear in the game.

The celebrations are designed to create memorable moments for both local visitors and international travellers, making Changi Airport and Jewel a key destination for Pokémon fans during the anniversary festivities.

Mr. Susumu Fukunaga, Corporate Officer of The Pokémon Company stated:

“Singapore is the perfect place to celebrate this important milestone, and we are excited to work with our local partners to bring PokéXciting! to life at Changi Airport and Jewel. We hope fans will enjoy discovering the many experiences we’ve created, from meeting their favourite Pokémon to joining the celebrations with family and friends and creating lasting memories as we mark 30 years of Pokémon together.”

Mr. Jayson Goh, Executive Vice President, Airport Management of Changi Airport Group stated:

“This year, Changi Airport is pleased to partner with Pokémon to celebrate its 30th anniversary during our annual year-end festive season. Just as the airport connects millions of travellers from around the world, Pokémon has inspired and united fans across generations and borders. We look forward to welcoming visitors to enjoy special Pokémon activities at Changi Airport and creating delightful, memorable moments for fans, travellers and families alike.”

Ms. Lee Ching Wern, Chief Executive Officer of Jewel Changi Airport stated:

“We are honoured and delighted to host the iconic milestone celebrations of Pokémon’s 30th anniversary at Jewel. Since Jewel’s opening, the Pokémon experience – presented through our flagship Pokémon Center SINGAPORE store on Level 4 – has been a must-visit highlight that brings about much delight to our visitors. Building on the excitement of the newly relaunched store, which recently unveiled a fresh new concept and expanded offerings, we look forward to further bringing to life the joy of Pokémon at Jewel through the PokéXciting! 30th anniversary celebrations in the pipeline. Pokémon fans can look forward to a vibrant line-up of year-end festivities at Jewel, starting from the historic first-in-the-world Pokémon Parade at the majestic Forest Valley, as well as other immersive and fun interactive activities to be unveiled in the coming months.”

4. Pokémon GO Celebrates 30 Years of Pokémon with Regional In-game Experience

Pokémon GO Trainers will also be able to enjoy an in-game event from 7 – 8 November in Singapore, where they can catch Singapore’s exclusive PokéXciting! Pikachu, as well as enjoy other special content such as Timed Research and GO Stamp Rally in Pokémon GO.

Trainers can also look forward to the first cross-region GO Stamp Rally. Starting 12 September 2026, this exclusive event series invites you to join the fun at the official PokéXciting! Event venues across five iconic destinations in the Asia-Pacific region. The PokéXciting! Cross-region GO Stamp Rally consists of five stamps, which you can find in Kuala Lumpur, Taipei, Singapore, Manila and Bangkok. Explore each city and find the PokéXciting! PokéStop, each of which showcases a unique, region-exclusive PokéXciting! Pikachu stamp.

Collecting a stamp does more than mark your travel milestone, it also rewards you with an encounter with a PokéXciting! Pikachu featuring a local Location Background! Each city’s PokéXciting! Pikachu sports a unique costume color inspired by the city, making it the perfect souvenir from your travels.

#PokemonAsia30
#PokemonRUN30

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