Paragon Welcomes Christmas with ETRO’s Signature Italian Elegance

A celebration of Italian artistry, festive experiences and cherished moments, headlined by a magnificent 12-metre Christmas tree adorned with ETRO’s artistry, from 12 November to 27 December 2026

Paragon ETRO christmas tree

Paragon welcomes the arrival of Christmas with “A Season of Splendour”, a celebration of fashion, artistry and festive wonder in the heart of Orchard Road.

From 12 November to 27 December 2026, a magnificent 12-metre-tall Christmas tree, created in collaboration with Italian lifestyle house ETRO, will take centre stage at Paragon’s main entrance. Complementing the spectacular centrepiece is a curated line-up of festive performances, activities and experiences for all to discover and enjoy.

Marking ETRO’s first Christmas tree in Asia, the installation offers a striking expression of the House’s design heritage, setting the tone for the year-end celebrations. From captivating musical performances and festive delights to exclusive retail privileges, Paragon invites families and loved ones to gather, discover and make lasting memories.

ETRO’s Decorative Universe Comes to Life at Paragon

Rooted in ETRO’s distinctive vision of refined maximalism, the tree carries the House’s signature paisley motifs and rich, vibrant colours. Printed bows bear emblematic designs, and gold ornaments are drawn from archival patterns, creating a vivid play of colour and light that showcases ETRO’s craftmanship and imagination.

The year-end festivities begin on 11 November, with an exclusive Christmas tree-lighting ceremony, graced by Mediacorp artistes Paige Chua and Zhang Zetong. The evening will also offer guests a glimpse of ETRO’s Holiday 2026 collection at its Paragon boutique, showcasing the House’s signature creativity and distinctive take on festive fashion.

“Christmas is a time for sharing joy, thoughful giving and bringing people closer. Through our collaboration with ETRO, we bring this spirit to life with ‘A Season of Splendour’, where the Maison’s creative flair meets Paragon’s commitment to curating memorable festive experiences. From gathering with family and friends to enjoying festive performances, discovering children-friendly experiences and exploring the seasonal offerings at Paragon, we hope every visit inspires moments of connection, meaningful gifting and lasting memories with loved ones,” said Ms. Jaylyn Ong, Managing Director, Straits Retail Property Management Services Pte Ltd, Property Manager for Paragon.

The spirit of Italian Christmas extends beyond fashion and design to one of the country’s most treasured festive traditions, panettone. Making its Singapore debut at ETRO’s Paragon boutique, the limited-edition holiday panettone offers a delicious interpretation of this seasonal classic.

Created with Michelin-starred Milanese restaurant Il Luogo Aimo e Nadia, the panettone brings together the indulgent notes of caramel and candied orange completed by a delicate touch of fleur de sel for a delightful balance of flavours. Encased in a satin-finish metal box embellished with the signature paisley motifs from ETRO’s Holiday 2026 collection, the creation marries culinary craftsmanship with the House’s flair for design, offering a refined gift for discerning gourmands and fashion connoisseurs alike.

25 Days of Christmas: A Festive Edit of Seasonal Finds

Paragon unveils 25 Days of Christmas, an edit of seasonal experiences and gifts from its collection of luxury and lifestyle brands, celebrating the joy of giving and receiving.

From fashion pieces and fine jewellery to beauty indulgences, exquisite homeware and gourmet delicacies, the selection brings together an array of gifting inspirations for every occasion. Shoppers can discover exclusive previews, limited-edition collections and curated offerings across the mall’s boutiques, each presenting an opportunity to find something truly considered.

For younger recipients, Paragon Junior presents a charming assortment of children’s fashion, toys and gifts, complemented by in-store experiences designed with little ones in mind.

Seasonal Rewards for Paragon Club Members

Complementing the festivities, Paragon Club members can enjoy rewards on their Christmas purchases. From 12 November to 27 December, members who spend S$2,500 across three same-day receipts can receive 250 bonus points, worth S$100.

For purchases of S$15,000 across three same-day receipts, members can receive 1,500 bonus points, worth S$600.

Further privileges await during Black Friday, from 27 November to 12 December, with members enjoying up to 12% rebate, worth up to S$600 with a minimum spend of S$5,000 in a single receipt.

Terms and conditions apply. Learn more.

Exclusive Mastercard® Privileges

From 13 November to 20 December, local Mastercard cardholders who spend S$400 across five same-day receipts can receive S$30 in Paragon e-vouchers.

Overseas Mastercard cardholders who spend S$400 across five receipts from 13 November to 27 December can receive S$40 Paragon e-vouchers.

All privileges are subject to the respective redemption limits and terms and conditions. Receipts from supermarkets, service stores and convenience stores are excluded. Mastercard tiers are mutually exclusive, with a limit of one redemption per day.

A Christmas Experience for the Senses

Paragon fills the season with music and family-friendly activities. Piano performances by Elizabeth Saw and string quartet sets will accompany the festive atmosphere, joined by showcases from Selwyn Koh, carolling by NUS Resonance and NTU CAC Choir, and roving Santa appearances.

For families with young children, Paragon Junior offers balloon sculpting, face painting and glitter tattoos, alongside magic performances by Tommy Kian and special performances by MindChamps.

For more information, please visit here.

It is the year-end November & December holidays. We have compiled a list of November-December School Holidays 2026 Activities for Kids. Click on the image below to find out more.

☃️❄️ CHRISTMAS ❄️⛄️

From Christmas markets to carolling sessions to “snow fall“, here’s a list of Christmas Events & Activities where you and your family can soak up the X’mas spirit in Singapore! Don’t forget to check out what’s happening at the Shopping Malls this School holidays.

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