CHAGEE Celebrates 9th Anniversary With Geelato & New Bakes

CHAGEE by the Scoop: Geelato Lands in Singapore First Outside of China in Celebration of CHAGEE’s Ninth Anniversary

The celebrations in Singapore includes the introduction of BO·YA Mango Jasmine Green, the unveil of a Merlion-inspired Teadore and a nationwide Tear & Win, alongside Artisan Bakes Islandwide

CHAGEE BO·YA Mango Jasmine Green BO·YA Mango Jasmine Green

CHAGEE is making more than a cup of tea, with the introduction of Geelato, a freshly handcrafted gelato that pairs its best-loved teas with playful new flavours. Singapore is the first market outside of China to enjoy Geelato, and also the first to offer CHAGEE’s new range of artisan bakes islandwide.

As CHAGEE celebrates nine years since its founding, this is the perfect time for showing appreciation to its customers. From 6 November, customers can enjoy the new BO·YA Mango Jasmine Green series and a Singapore-exclusive Teadore, with a nationwide Tear & Win from 15 to 17 November, where every cup wins a reward.

Geelato: CHAGEE by the scoop

CHAGEE Geelato

Freshly made and handcrafted, Geelato brings CHAGEE’s signature teas into a scoop. Tea lovers can choose from a variety of flavours, including favourites such as BO·YA Jasmine, Signature Matcha and Yunnan Pu-er Caramel. For refreshing new flavours, there are playful creations including Caramel Butter Pecan, Bergamot Pink Guava and Pistachio. Geelato is available exclusively at three stores: orchardgateway, Pagoda House and One Raffles Place.

Prices start from $6.90 per scoop, and toppings such as pistachio, pecans, and Biscoff can be added for $2.

Bakes made to go with tea

CHAGEE New Bakes

Created to pair with a cup of CHAGEE, the new bakes bring CHAGEE’s tea flavours into every bite. Da Hong Pao Mochi Bun pairs a deep roasted tea aroma with a stretchy mochi centre, while the Peach Oolong Choux Puff is light and airy with a fragrant peach oolong cream. For the comfort factor, the White Peach Oolong Butter Rice Cake offers a soft, chewy bite with delicate peach notes.

The range of nine bakes start from $3.90 and is available at 37 CHAGEE stores across Singapore.

CHAGEE new bakes and Geelato

“Since we opened our first store in Singapore, customers here have made CHAGEE part of their everyday routine, so Geelato and the new bakes are how we deepen that relationship. As we turn nine, we are truly grateful to our customers in Singapore for their firm and fervent support. Offering Geelato here first is our way of saying a big thank you to our Singapore customers,” said Lawrence Wen, CEO of CHAGEE Singapore.

More ways to celebrate this November!

BO·YA Mango Jasmine Green. CHAGEE’s signature tea gets a tropical twist with the new BO·YA Mango Jasmine Green series, available as both a Milk Tea and Brewed Tea.

CHAGEE BO•YA Mango Jasmine Green Milk Tea BO•YA Mango Jasmine Green Milk Tea

The drink blends four jasmine teas from Yunnan, creating a fuller and more layered jasmine profile before the mango is introduced. The tea leaves are infused with fresh mango puree using Small Tainong Mango from Hainan, known for its rich aroma. Rather than simply adding fruit flavour on top, the tea goes through a fruit-infusion aroma-locking process, where the tea leaves are then dried at low temperature to help preserve both the tea and fruit aromas. Freeze-dried mango pieces are then added for an extra burst of mango character.

Meet Teadore. Teadore is a green elephant inspired by the Ancient Tea Horse Road, where elephants once helped carry tea across mountains and borders.

CHAGEE Teadore PVC Keychain Teadore PVC Keychain

Its green colour, leaf-shaped ears and signature CHAGEE “C” detail all trace back to CHAGEE’s roots in tea. In Singapore, Teadore takes on a soft blue Merlion-inspired look, with a lion head, a curled white tail and a CHAGEE cup in hand. Fans can also bring him home through a range of limited-edition collectibles.

CHAGEE Teadore Plush Charm Teadore Plush Charm

Tear & Win. From 15 to 17 November, every large BO·YA Mango Jasmine Green Milk Tea, BO·YA Jasmine Green Milk Tea, Peach Oolong Milk Tea or Da Hong Pao Milk Tea purchased at participating stores comes in a Tear & Win cup, available in limited quantities each day. Each cup has a prize inside, from vouchers and merchandise to an Apple iPhone Duo and Dyson hairdryers. What began as a store-opening tradition now runs nationwide as a thank-you to customers.

CHAGEE in Singapore

CHAGEE Singapore

Since re-opening its first Singapore store in August 2024, CHAGEE has grown to 46 stores here. As CHAGEE’s Asia-Pacific headquarters, Singapore has often been a launchpad for new ideas, from the first-ever dedicated retail concept at Pagoda

House to the first APAC Signing Store at NUS, designed with inclusive operations for Deaf employees. We have also celebrated Singapore culture with a heritage mural at our Pasir Ris store, alongside a family-friendly concept store created for the community.

With wellbeing in mind, Singapore was also CHAGEE’s first market in APAC to offer alternative milk options like oat and non-fat milk. Most of its teas here are rated Nutri-Grade A or B.

Geelato is available now at orchardgateway, Pagoda House and One Raffles Place, while the artisan bakes can be found at majority of CHAGEE stores islandwide.

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