The LEGO Group races ahead with local content creators to unleash the first-ever LEGO® F10 Grand Brix Speed Hunt in Singapore

In the lead-up to the Singapore Grand Prix 2025, the LEGO Group is shifting into high gear and bringing the thrill of the race track to the island with a series of immersive LEGO F1 experiences – from a time-racing scavenger hunt to family-friendly pop-up activations and exclusive promotions!

LEGO Experience the Thrill event Ion

The LEGO Group is revving up excitement ahead of the Singapore Grand Prix 2025 with the launch of a series of immersive fan experiences, including its first-ever LEGO® F1® Grand Brix Speed Hunt – an adrenaline-pumping citywide scavenger hunt that puts the speed, wit, and passion of LEGO® F1® fans to the test.

A citywide race led by local content creators

From 25 September to 5 October 2025, fans will race to uncover 10 special LEGO F1 Collectible Race Cars – representing all ten F1 teams on the grid – hidden across central Singapore as part of the LEGO® F1® Grand Brix Speed Hunt.

In collaboration with local content creators Jazliyana Lee (@jazliyanaparis), Leah Shannon (@mizchiefmagikk), Thomas Kopankiewicz (@heythomask) and Umehara Keiji (@umeandhara), fans will be guided on their quest through clues shared on each creator’s social media channels. To kick off the hunt, the first clues pointing to specific team cars can now be found on Jazliyana’s Instagram Reel, Leah’s TikTok and Thomas and Keiji’s Instagram Reels.




Over the adrenaline-charged week, additional clues will be posted on the content creators’ Instagram Stories to guide fans to the hidden locations until all the cars have been found.

With each LEGO F1 Collectible Race Car found, fans edge closer to the finish line and their ultimate reward.

Contest Mechanics

  1. Follow the LEGO F1 Grand Brix Speed Hunt Content Creators’ social media channels and watch out for location clues.
  2. Locate the hidden car, take a photo with it, and scan the QR code on its underside to redeem the unique code.
  3. Submit your photo and unique code via direct message to LEGO Singapore’s Official Facebook Page.
  4. Keep the car for verification purposes during prize redemption.

The 10 fastest and sharpest fans to locate the hidden cars and submit a complete, valid entry will win a complete collection of 10 LEGO Formula 1 Speed Champions series (worth SGD$439).


Race, play, and discover at the LEGO Experience the Thrill event

LEGO Experience the Thrill ION Orchard

The excitement continues from 25 September – 12 October 2025, as the LEGO Group and Formula 1 bring the LEGO Experience the Thrill event to ION Orchard. Families and LEGO F1 fans of all ages can come together for a one-of-a-kind experience that fuels their passion and creates unforgettable memories at the event from 11am to 9pm.

Designed in close collaboration between experts from the LEGO Group and Formula 1, the event features a life-sized LEGO Williams Racing FW46 F1® Race Car, built with over 400,000 LEGO bricks and measuring 5.5 metres in length and 2.1 metres in width. This very car was driven by the Atlassian Williams Racing Team drivers at the Miami Grand Prix Drivers’ Parade earlier this year and will be making its Asia Pacific debut at the event.

There will also be various interactive stations at the pop-up where visitors can explore what it takes to be an elite racing team. Fans can test their speed as a pit stop mechanic, challenge their reaction times, and measure their stamina to experience the skills and excitement that drive a Formula 1 career.

25 Sep to 12 Oct 2025
11am – 9pm daily (The retail section of the LEGO Experience the Thrill event will be open from 25 Sep, while all other event activities will be open to the public from 26 Sep onwards.)
ION Orchard, Level 1 Outdoor ION2, 2 Orchard Turn, Singapore 238801

Event Stations

LEGO Williams Racing FW46 F1® Race Car

Snap a photo with the life-sized LEGO Williams Racing FW46 F1® Race Car display and share it on your social media with the tags @LEGO #LEGOSG #LEGOF1SG.

Rapid Repairs

Visitors will get to feel the pressure as part of the pit crew by racing against the clock to complete their LEGO F1 Speed Champion race cars within 60 seconds.

Once the cars are fully assembled, visitors will receive a punch hole on their mission card.

Pedal Power

Visitors will put their stamina to the test in this physical endurance challenge. The quicker their steps in front of the VR camera, the faster their digital LEGO F1 car races on screen. Visitors can race against each other and push themselves to see how far and fast they can go.

Upon completion, visitors will receive a punch hole on their mission card.




The LEGO Circuit

Unleash your inner engineer and design a custom racing car in this free play station that will dominate the Grand Prix and watch your car speed through the gravity racetrack.

Once the car crosses the finish line, visitors will receive a punch hole on their mission card.

LEGO F1 Diorama

Visitors can count the number of LEGO Race Flags hidden in the diorama and scan a QR code to submit their entry. Three lucky winners will get to win LEGO F1 sets worth more than SGD$100 at the end of the event.

Redemption Booth

Once visitors have completed all the stations on their mission card, they can head to the redemption booth to redeem a prize. Kids aged 4-12 will receive a Mini LEGO Race Car, and adults will receive a SGD$5 LEGO Voucher.

To celebrate the 2025 Formula 1® season, shoppers can enjoy various promotions across the island. Visit the LEGO Singapore website for more information and exclusive content, including activities and articles.


Mid-Autumn Festival falls on 6 October this year. Remember to check out our list of Best Mooncakes and Best Bak Kwa in Singapore 2025.

Best Mooncakes in Singapore

Looking for what to do during the Mid-Autumn Festival? Read Mid Autumn Festival 2025.

Where to go during Mid Autumn Festival


Children’s Day 2025

Children’s Day is on 3 October 2025. Do check out our list of fun Things to do this Children’s Day long weekend.

children's day long weekend things to do

* * * * *

Looking to reach over 100,000 parents in Singapore? Let us amplify your message! Drop your contact details here, and we’ll reach out to you.

Discover exciting family-friendly events and places to explore! Join our Telegram channel for curated parenting recommendations.