This Valentine’s season, The LEGO Group is taking a fresh look at one of the most familiar gestures of the occasion: flowers. Instead of buying a bouquet, LEGO Botanicals invites people to build one together.

Across February, LEGO Botanicals will come to life through a series of physical touchpoints in Singapore, anchored by a limited-time pop-up at Raffles City. Together, these moments bring play into the season, with flowers built to last.

Lego Botanicals Bloom Bar Pop-up Activation at Raffles City

The LEGO Group is bringing a little bloom to the heart of the city with the LEGO Botanicals Bloom Bar at Raffles City. Inspired by the charm of an outdoor craft fair, the space brings together floral creativity and the playful world of LEGO Botanicals.

Visitors can explore a curated range of LEGO Botanicals sets, build and take home their own LEGO Botanicals rose stalk built with LEGO bricks. Whether visiting with a friend, a partner or on their own, the experience is hands-on and easy to step into, with moments throughout the space to pause and capture photos.

Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, The LEGO Group, said: “Flowers are a familiar part of the season, but what often lasts longer are the moments shared around them. LEGO Botanicals brings play and creativity into that space.

Building something together makes connections feel easier and more natural, and leaves people with something they can keep beyond the moment.”

The LEGO Botanicals Bloom Bar will run from 2 to 15 February 2026, 11am to 9pm, at Raffles City Level 1 External Quartzite (252 North Bridge Rd, Singapore 179103), near the drop-off along Stamford. Entry is free, with selected activities available while stocks last.

A Different Way to Mark the Season

LEGO Botanicals offers an alternative to traditional bouquets. Built from LEGO bricks, the floral sets are designed to be displayed, rearranged and enjoyed over time, turning a familiar gesture into something more personal and enduring.

The Bloom Bar features a curated selection from the LEGO Botanicals range:

• LEGO Botanicals Bouquet of Roses (10328) – A brick-built bouquet featuring a dozen red roses in different stages of bloom, accented with sprigs of baby’s breath and designed as a long-lasting display piece.
• LEGO Botanicals Bouquet of Pink Roses (10374) – A soft pink arrangement featuring 12 roses with subtle gradient detailing. Multiple instruction booklets make it suitable for building together before displaying at home.
• LEGO Botanicals Tulip Bouquet (11501) – A bouquet inspired by spring, featuring five varieties of tulips in different colours and stages of bloom, with adjustable stems for personalised arrangements.
• LEGO Botanicals Pretty Pink Flower Bouquet (10342) – A mixed bouquet made up of 15 LEGO flower stems, offering flexibility to rearrange, personalise or combine with other LEGO Botanicals sets.

Selected LEGO Botanicals sets will be available with Valentine’s season promotions across selected channels in Singapore, including 25% off from 6 to 15 February and gift-with-purchase offers from 30 January to 15 February, while stocks last.

These sets and promotions are available at LEGO Certified Stores (LCS), the LEGO Official Store on Lazada, Shopee and Amazon, as well as major retailers in Singapore.

LEGO Botanicals Around the City

Beyond Raffles City, LEGO Botanicals will also appear across Singapore through smaller moments that invite people to pause, play and join in.

• A Blooming Photo Moment at City Hall

Adding to the Valentine’s Day experience, LEGO will also roll out a charming Photo Opp Truck pop-up near City Hall. Styled like a vintage flower truck, the installation features a lush display of LEGO Botanicals arrangements, transforming the space into a picture-perfect floral scene.

Visitors can snap photos with the beautifully staged truck, surrounded by vibrant LEGO flower builds that blend the look of fresh blooms.

• The Bloom Squad

To inject playful, unexpected moments into the season, The LEGO Group is dispatching the Bloom Squad Guys across Singapore. They will appear daily at selected locations, handing out fresh roses and special vouchers to those who greet them with “Happy Valentine’s Day”. With a qualifying purchase at participating LEGO Certified Stores, customers can exchange their rose for a LEGO rose stalk.

Through LEGO Botanicals, flowers become something to make together, creating moments that last longer than the season itself.

LEGO Make & Take Activity at the LEGO Botanicals Bloom Bar

Visitors, including both adults and children, are invited to take part in a hands-on building activity where they can create their very own LEGO Rose Stalk, happening every Friday to Sunday from 6 – 15 February, 11am – 9pm.

The Experience:

Arrival: Guests will be seated in pairs or small groups. Menus will be displayed to explain the Bloom choices and the steps ahead.

• Build & Connect: Guests order their Bloom and receive a tray. While they start building side by side.
• Pose & Capture: After building, guests can slowly capture their photos and share on social media.

Exclusive Gift-with-Purchase Promotion at the LEGO Botanicals Bloom Bar Pop-Up

📅 2 to 15 Feb 2026:

• Redeem a LEGO Field Flower with a minimum spend of $69 on any LEGO sets.
• Redeem a Botanicals Field Flower polybag Non-Brick Based Clear Vase with a $30 top-up to a $99 spend.

📅 13 to 14 Feb 2026:

• Redeem a Botanical Rose Vase (with 6 Rose stalks in pink and red) with a minimum spend of SGD128 on any LEGO Botanical set.

The Bloom Squad Appearance Details

It’s the weekend and are you looking for things / activities to do? Check out our weekly roundup of things to do this weekend.

For other upcoming events, visit Events in Singapore.

VALENTINE’S DAY

🎡 This Valentine’s Day, set aside time to celebrate with your partner as you look back on the years. Find out where to celebrate Valentine’s Day.

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