Christmas Celebrations to kick off with the Largest Gathering of STAR WARS™ Fans in Character
Frasers Centrepoint Malls launches the Frasers Rewards Galactic Passport in collaboration with Star Wars: The Last Jedi
Starting 17 November, Frasers Centrepoint Malls’ “Fulfill your Destiny” Star Wars: The Last Jedi themed campaign will offer shoppers a thematic experience that involves a journey into the beloved STAR WARS™ universe through life-sized dioramas, custom makeovers, as well as virtual reality experiences. With the addition of the Frasers Rewards galactic passport, shoppers get to earn their share of a $180,000 worth of instant rewards through Frasers Centrepoint Mall’s social media platforms, while shopping in-store or by simply participating in any Galactic Arena event.
“In line with our Christmas tradition of immersing our shoppers in enhanced experiential retail, we are collaborating with Star Wars: The Last Jedi to celebrate this festive season. This year’s Christmas would be a seamless shopping experience for shoppers with online and in-mall activities, that is complemented with an enhanced rewards programme and engaging activities tied together with a unifying theme at 11 malls island-wide,” said Ms. Stephanie Ho, General Manager, Retail Properties at Frasers Centrepoint Malls.
Preview Event: Singapore’s Largest STAR WARS™ Fan Gathering in Character
The festivities begin on 16 November, Thursday, at The Centrepoint with a preview event expected to draw more than 100 fans dressed as characters from the popular STAR WARS™ franchise. STAR WARS™ fans are encouraged to participate in this event by dressing up as a character of their choice. This will be the largest STAR WARS™ fan gathering in character in Singapore.
Participants of the preview event can expect to win great prizes ranging from Star Wars: The Last Jedi movie tickets to a Samsung POWERbot STAR WARS™ Edition – Stormtrooper worth close to SG$1,000.
Go on a Journey with Star Wars: The Last Jedi
During this festive season, shoppers at any of Frasers Centrepoint Malls embark on a journey through the STAR WARS™ themed Christmas decorations. Christmas trees, garlands, and wreaths at 11 malls feature BB-8 and Stormtrooper baubles. The monumental 7.5 metre Christmas trees that stand tall with infinity mirrors in Causeway Point, Changi City Point, and Waterway Point and TIE fighters fly overhead in Eastpoint Mall. Praetorian Guards will also be unveiled at 9 Frasers Centrepoint Malls from 20 November. In honour of their debut, 50 lucky shoppers who snap a selfie with the Praetorian Guard in our malls and post the photo on their public Instagram accounts with an interesting caption telling us how much they love STAR WARS™ will stand to win a pair of movie tickets to Star Wars: The Last Jedi. (Refer to Appendix for contest details)
However, the epicentre of the perennial battle between the Light and Dark sides is situated at The Centrepoint. The mall’s exterior walkway reflects the spectrum of the fight between good and evil, with the Light and Dark sides colliding in the middle of the walkway outside of the mall. A platform situated at the epic site of collision shows an up-to-date tally of pledged allegiance as shoppers and fans choose either side of the Force. It is at The Centrepoint where shoppers will witness the life-size Stormtroopers, BB-8 in his X-wing and even a TIE silencer.
The Centrepoint won the voter’s choice award for the Best Dressed Building on Orchard Road last year. This year, it is gunning to maintain its top spot with its attention to STAR WARS™ details in the mall’s decorations. 10 lucky voters will be rewarded a SG$100 Frasers Centrepoint Malls Gift Card each for supporting the mall in this year’s contest. Voting may be done through the Christmas on a Great Street website www.orchardroad.org/christmas from 17 November through to 3 December 2017.
Galactic Arena Island-wide Tour
The Galactic Arena, slated to tour 9 locations island-wide, will enhance the STAR WARS™ experience for shoppers this festive season. Shoppers can expect to play virtual reality games, participate in a galactic flight academy, and engage in robotic maze challenges. STAR WARS™ family makeover booths ensure that both the young and old will be one with The Force this Christmas. The Galactic Arena will end its tour at Northpoint City’s new South Wing which will be unveiled to the public by 18 December 2017. Shoppers and fans who spend $200 at Waterway Point can also indulge in a waterfront Galactic Picnic and Star Wars: The Force Awakens outdoor movie screening on 23, 24, 30 & 31 December, 6pm – 9.30pnm.
A Seamless Inter-Galactic Shopping Experience
Shoppers can expect a seamless customer journey this festive season with the upgraded Frasers Rewards experience.
Frasers Centrepoint Malls has designed a digital Frasers Rewards Galactic Passport that will allow shoppers to traverse their inter-galactic universe with ease. Shoppers can use their Galactic Passport to participate in a variety of online and offline activities, earning them stamps in their Galactic Passport.
These activities include searching for the elusive Galactic Codes hidden on Frasers Centrepoint Malls’ social media platforms. Attendees of Star Wars: The Last Jedi events such as the Galactic Arena can also earn their digital stamp from Mall Commanders after completing activities in the event chamber. Moreover, shoppers who spend SG$100 or more will also receive a digital stamp when they spend at participating outlets.
These digital stamps give shoppers a chance to win $180,000 worth of prizes including Star Wars: The Last Jedi merchandise and movie tickets, SG$5 e-vouchers, bonus Frasers Points as well as a grand prize of a five-day, four-night stay for two (worth SG$13,000) in Dubrovnik, Croatia, one of the filming location for Star Wars: The Last Jedi.
More details on the Frasers Rewards Galactic Passport and prizes can be found here.
For more information on the full list of activities and events planned for the Christmas season across the malls, visit here.
STAR WARS™ Family Makeover
Here is your chance to dress up in your favourite STAR WARS™ character in an exciting family makeover. Don the robe of your favourite character and don’t forget to strike a pose for the camera!
Flight Academy – Drone Activity
If you have always wanted to fly the Millennium Falcon, you can now do so with a drone. All you have to do is pick up the controller and combat the dark forces of the Galactic Empire with your Millennium Falcon drone.
Droid Maze – BB-8
Help BB-8 escape the clutches of the Dark side in this maze challenge. Powered by a mobile application, manoeuvre BB-8 across the maze by simply using your smartphone, or battle it out with BB-9 and see which droid escapes the maze in the quickest time!
Droid Doc VR Experience
This is definitely the droid you are looking for. Immerse yourself in a galaxy with the Droid Doc! This VR experience offers you an opportunity to meet Droid Doc and interact with it.
STAR WARS™ The Last Jedi Nerf Blaster
Imagine battling like Poe Dameron. Take aim and unleash the fury of the First Order with this Nerf blaster that fires glow-in-the-dark darts!
STAR WARS™: Battlefront 2 – PS4 Mission
Embark on an endless STAR WARS™ action experience from the best-selling STAR WARSTM HD video game franchise of all time. Experience rich multiplayer battlegrounds across all 3 eras – prequel, classic and new trilogy – or rise as a new hero and discover an emotionally gripping single-player story spanning thirty years.
Make full use of the weekend and take your kids out to these family-friendly events in Singapore!