Letting Your Preschoolers Imagination come to LIFE! Whether it is your son’s dream to be a hero or your daughter trying to role play on grocery shopping. The LEGO®DUPLO® play sets, to be launched in the first half of 2011, give youngsters a glimpse into new and exciting theme worlds.

Boys’ First Love!

The new Police Range – Make your boy the hero of the day by being a smart police officer who helps to chase the robbers and captures the escaped prisoners in his police car with the help of the policeman in the helicopter, keeping him up to date via mobile phones. The police station and three additional play sets help children, up to the age of five, gradually build up an entire play world for friends and helpers.

Car Transporter – That’s the boys’ all-time favourite. Pretend to be a driver of the car-transporter and deliver the brand new cars to the showroom. The driver has to check everything to ensure that nothing falls off while manoeuvring his heavy truck through town. As it is time to unload the bright red sports car from the upper level, the driver carefully lowers the ramp. The car transporter comes with two mini cars and a driver figure.

Going for Grocery Shopping…

Market Place: hustle and bustle under a red umbrella
Mm, fresh strawberries, crunchy yellow corn on the cob, and shiny tomatoes – yummy! The greengrocer is getting ready for another beautiful day! He sets up his fresh fruit, vegetables and bread – and shades everything with the umbrella.

The Market Place appeals to both boys and girls.

For the Younger Kids…

New licensed products for the movie “Winnie the Pooh“- Have fun with Winnie the Pooh and his friends as Winnie invites all his friends to his house and shares his delicious honey with them. Piglet and Tigger will be there to have fun together. The Winnie the Pooh play sets guarantee lots of fun for little honey gatherers.

© Disney based on the “Winnie the Pooh” works by A.A. Milne and E.H.

LEGO®DUPLO® Play with Letters helps children learn how to read early – Learning could not be more fun. With big, colourful bricks with matching letters and pictures, children will have a great time learning letters. And great play starters, like the DUPLO child figure, cat and wagon base, provide endless hours of learning through building fun!

LEGO®DUPLO® is the perfect gift for any children, not only in terms of quality, safety and durability. It provides hours of fun learning through play simulating not only imagination but other aspects of their development as well. Check out the new sets of LEGO®DUPLO® for a whole lot of family FUN! Suitable for 18 months to 5 years old but the 2 -3 year old are going to LOVE it!

Available in leading departmental stores, Toys R’Us and LEGO Specialty stores.

For more information, check out www.duplo.lego.com