Global consumer electronics firm Philips has launched The ‘+’ Project in Singapore, a campaign aimed at helping Philips achieve its mission of improving the lives of three billion people by 2025.

Singapore is the third stop in a regional campaign. Through this project, Philips wants to hear from everyone in Singapore on their personal health and well-being challenges. By collaborating with and engaging everyone in Singapore through the project, Philips aims to find innovative, people-centric solutions to health and well-being challenges faced by Singaporeans.

“Philips has more than 120 years of innovation experience and 60 years of local partnerships where we have witnessed and contributed to Singapore’s transformation. We want to continue to help its people take better care of themselves and their loved ones. Through The ‘+’ Project, we will engage the community to co-create meaningful solutions that positively impact people’s health and well-being. We are truly excited to bring The ‘+’ Project to Singapore,” said Ms Harjit Gill, Chief Executive Officer of Philips ASEAN & Pacific and Chairman of Philips Singapore.

For the next eight weeks, Philips will run an online survey to get Singaporeans vote and rank five concrete ideas, developed by Philips with its key industry partners and influencers, to improve the quality of life in Singapore. Out of these five ideas, cutting across the thematic platforms of Healthy Living, Access to Healthcare and Livable Cities, one winning idea will be chosen through public voting. Together with partners and key societal organizations, Philips will bring the winning idea, investing up to US$50,000 in the project.

Five Ideas Proposed by The ‘+’ Project by Philips in Singapore

Philips The ‘+’ Project Singapore

The voting on these ideas ends on November 21, 2012.

Throughout the campaign, members of the public can also help refine the ideas, as well as share their comments on the survey and ideas by searching for #SGPlus on their Twitter social media platform and adding their comments.

For more information on The ‘+’ Project by Philips in Singapore and on the survey, visit