Pampers® and Lazada partner to bring second Super Brand Day to parents across Southeast Asia

Pampers®’ second annual Super Brand Day on Lazada features attractive deals and local Baby Treasure Hunt activities to encourage baby play

Pampers®, the number one diaper brand in the world, is teaming up with Lazada, the leading eCommerce platform in Southeast Asia, to present Pampers® Super Brand Day on LazMall on 26 July 2019. Ahead of the Super Brand Day, Pampers® has activated its Baby Treasure Hunt on Lazada to provide baby play opportunities for parents and their young children.

“We are excited to be rolling out our annual Pampers® Super Brand Day on LazMall for the second year in a row. Thanks to the partnership with Lazada we can reliably connect with our customers across Southeast Asia simultaneously, and engage parents around the importance of play for a child’s development,” said Pampers® APAC Associate Brand Director Antoine Tyan.

LazMall is Southeast Asia’s biggest virtual mall that provides shoppers across the region access to trusted brands and products, reliable services and quality assurance. It is home to over 1,500 brands of which 150 are global mother and baby brands, including trusted leading names like Pampers®.

“Digitally-savvy parents of babies and young children in Southeast Asia are increasingly researching and seeking out baby-related product purchases online, yet will not compromise on the authenticity of such products. LazMall will continue to provide the highest quality online shopping experience with international mother and baby brands like Pampers®, to give busy Southeast Asia parents peace of mind when shopping for their young children,” said Lazada Group President Jing Yin.




Baby Treasure Hunt on Lazada: Merging Online and Offline Experiences for Parents

In the lead-up to 26 July, parents can visit the Pampers®’ Super Brand Day site on Lazada to participate in the Baby Treasure Hunt and discover some of the best baby play venues across Singapore. These venues include a baby gym, baby spa, indoor playground, music school and baby-suited F&B outlet.

“Parents create amazing memories with their child in their formative years by bringing their children out to experience the world. Our diapers are designed to give babies more comfort and freedom to move, and we are committed to providing experiences ideal for parent-child bonding and learning,” said Antoine Tyan.

While visiting these specially curated locations, parents can also collect Lazada discount vouchers to be redeemed at checkout on Pampers® Super Brand Day.

Pampers® Super Brand Day: Deals and Giveaways Galore

Pampers® Super Brand Day on LazMall takes place on 26 July 2019, when shoppers will be able to access the brand’s full range of diapers for new-borns, babies and toddlers (between ages 0 to 36 months).

Special deals to look out for: –

  • Enjoy up to 35% off Pampers® diapers on LazMall
  • Win six months’ worth of Pampers® diapers for your little one!*

*How to participate:

  1. Purchase at least SGD $80 worth of Pampers® products on LazMall during Pampers® Super Brand Day 2019.
  2. Share your thoughts on how Pampers® encourages baby play, on Facebook and/or Instagram, using the hashtag #PampersBabyPlay
  3. Each Facebook/Instagram post accompanied by a minimum purchase will be eligible for one entry to participate in the Promotion. All participants must retain a copy of the receipt for proof of purchase.
  4. Terms & Conditions apply.

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