LEGO introduces the #BuildItDriveItLoveIt campaign that fuels the passion for all things automotive, for the young and young-at-heart!

LEGO #BuildItDriveItLoveItImage credit: ©2020 The LEGO Group

With 46 unique models in its automobile range – from adrenalin pumping race cars and burly 4X4s, to your favourite street vehicles and collectible classics – drive what you love and create your favourite ride over and over again.

LEGO City Monster Truck
Image credit: ©2020 The LEGO Group

As part of the campaign, they will also be launching a thrilling 30-Day Calendar on the LEGO Facebook Page beginning from 1 June, with content and activities for families to bring the passion for automobiles to life through:

  • Build contests with different themes for the kids and big kids to showcase their creativity
  • Fun facts on popular automobiles
  • Tips to bring your LEGO build to the next level
  • Personalities who will be showcasing their LEGO building skills
  • The first-ever LEGO Grand Prix, where young contestants will design and build their unique LEGO cars to face-off on the LEGO race track.

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