Kidz Education City (KEC), a consortium of five enrichment providers – International Enterprise (IE) Singapore facilitated its partnership with Guangzhou Pearl River Online Multimedia Information (GPROMI), a subsidiary of Guangdong’s leading cable TV operator. IE Singapore initiated this clustering concept to help SMEs in Singapore be more competitive.
LEAP SchoolHouse was present with other SMEs in Singapore to sign an agreement to open their first one-stop learning centre for children in South China, in Guangzhou’s Baiyun District. These centres will be operational by October 2015.
The five Singapore SMEs are: Climb Asia, Cristofori Music School, Dancepointe Academy, Genius R Us and LEAP SchoolHouse. They offer music, dance, cookery, sports and language literacy programmes for children. The targeted age group of children for KEC is from 8 months to 12 years old. Children who go to KEC in Guangzhou can now enjoy different classes, in a same venue, provided by these five enrichment providers.
Managing Director of LEAP SchoolHouse, Lincoln Lim (third from the right) and CEO and Founder, Esther Lim (second from the right) at the KEC signing.
The main specialists from LEAP SchoolHouse will be from Singapore to train all teachers in Guangzhou and continually give the Singapore experience of education, with trainers and teachers coming from both Singapore and China.
GZPROMI’s strength and expertise in the various media platforms will allow for KEC to gain the necessary exposure in a new market like Guangdong. Their understanding of the needs of parents in Guangdong will be most helpful.
This KEC marks the second outlet in China. KEC first broke into the Chinese market back in September 2013, at Shenyang (North China), Liaoning Province.
Esther Lim, CEO and Founder of LEAP SchoolHouse (third from the left) and Lincoln Lim, Managing Director (first from right) with Mr Lui Tuck Yew, Minister For Transport And Second Minister For Defence (centre) at the agreement signing in Guangzhou’s Baiyun District on 30 July.