What exactly is creativity? Is it the way one creates a masterpiece, or the invention of a new original product?

kid-drawingIn a nut shell, creativity is the ability to generate original ideas, whether it is 100% original from one’s own mind, or from ideas that has been build and improved upon. It involves two processes: thinking and producing. Creativity is also about acting on your ideas; hence, one can be imaginative but not considered creative.

Besides art and music, creativity can also be manifested in many shapes and forms. Have your child said something to you that you would never have thought of? Or have you seen your child dramatizing stories on his own or play with imaginary friends? A child’s speech, or the way he or she plays also reflects their creative and imaginative minds. This freedom of thought and expansive imagination opens a whole new horizon to children.

Every child has an innate ability to imagine and be creative. It is with this believe that Kidabion aspires to unlock a child’s potential creative genius.

Kidabion Creative Genius Contest

Calling all parents with Singaporean children between 5 to 12 years of age! This is an excellent opportunity to expose your child to flex his creative juices – all he or she has to do is design a new Kidabion product packaging.

Attractive Prizes to be won!

A highly respected jury will choose the winner design, and the winning limited edition packaging will be available nationwide from March 2012 onwards. In addition, the three best ideas will be awarded with attractive prizes such as an iPad 2 or family passes for Universal Studios.

Submission for the ‘Creative Genius Contest’ is open until 31 of December 2011

Entry forms and more information are available at pharmacies nationwide and their website.

Do not be surprised that your child may even surpass your imagination. Let those creative juices flow!

About Kidabion
Merck’s children’s supplement brand, Kidabion is one of the leading children supplement brands in Singapore. Its fruit flavoured chewy capsules in blackcurrant or orange flavour contain essential Omega-3 fatty acids, which may help maintain healthy brain function. Kidabion also contains vitamins A, C, D & E, which are beneficial to healthy growth, healthy skin and eyes while helping to maintain a healthy immune system. Kidabion is available at pharmacies nationwide.

About Merck
Merck is a global pharmaceutical and chemical company with total revenues of € 9.3 billion in 2010, a history that began in 1668, and a future shaped by more than 40,000 employees in 67 countries.