Love Every Body
Body Image Campaign Launches Superhero Me! Drama Workshops for Children

Students from the Wee Kim Wee School of Communication and Information will be launching a series of drama workshops in January 2016, as part of a body image campaign that targets young children below the age of 10 in Singapore. Titled ‘Love Every Body’, this campaign aims to minimize the potential negative effects of media on children’s perception of body image.

Supported by experienced facilitators from Buds Theatre Singapore, the drama workshops will educate child participants on how media affects the way they view body image. The workshops will be conducted in the month of January at various islandwide locations.

Drama Workshops for Children NTU

Titled Superhero Me!, the workshops encourage children to discover their inner talents and strengths. Using drama techniques, narratives and other relevant theatrical elements to engage young minds, the workshops will teach children how to be more discerning about media messages and dispel stereotypes of a perfect body image. Traditional mainstream media often contain unrealistic, idealised, sexualised and stereotypical portrayals of body types, according to Common Sense Media’s Children, Teens, Media and Body Image report.

Children in Singapore spend an average of 4.7 hours daily on media activities, according to the Media Development Authority’s Zero-to-Fourteen Consumer Experience Study 2014. The study also found that children are going online and accessing social media platforms even before they reach primary school age. Professor Lim Choon Guan, a psychiatrist from the Department of Child and Adolescent Psychiatry at the Institute of Mental Health, agreed that children are being exposed to media at a younger age.

“Parents should be aware that their children can be exposed to such an influence at an earlier age,” he said. “It is important to educate the young children about healthy eating habits and healthy lifestyles, rather than to pursue thinness.”

Since children are easily impressionable at a young age, the drama workshops aim to prevent children from developing low body confidence through media education. Professor Myojung Chung, a media professor from the Wee Kim Wee School of Communication and Information, said that children’s perceptions of body image can be fixed at early ages, such as from 7 to 10 years old.

She added: “Children would be much happier growing up if so. If nothing is done, these perceptions will persist throughout their adulthood.”

In line with the “Love Every Body” campaign, the “Superhero Me!” workshops will be followed by a series of other activities coming up in February 2016, including the launch of an electronic storybook and a 20 minutes theatre performance by Skinned Knee Productions.

Details for the workshops
Dates: 30th January | 31st January
Location: Woodlands Regional Library | Changi Simei Community Centre
Pre-registration is required: |

About ‘Love Every Body’ Campaign
This campaign aims to educate both parents and children on how media can affect perceptions of body image, as the media does not accurately portray reality. We hope to bring across the message that all body types are acceptable, where no specific body type is inferior or superior to another. ‘Love Every Body’ has a mission to educate children to love their bodies, and to teach parents on how to guide their children to develop these feelings of self-confidence.

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