Smart Alley at CentrepointFrom a small quaint shop house near East Coast Road, Smart Alley has now moved to the heart of the City, Orchard Road. Located at Centrepoint Mall (#04-03), the overall layout and design of the store has been retained to give it the same feel as the previous store. Smart Alley was established by siblings Gabriel and Sarah as both felt there was a lack of good, quality educational toys in Singapore. Both of them wanted to bring in toys and games which will help foster children’s imagination and creativity.

Just opened in July, the newly renovated Centrepoint branch holds a wider range of educational toys and products. Educational products available here range from Kumon exercise books, flashcards, story books and science kits. They also have a range of Phonics activity sets for children, starting from basic concepts such as letter & sound recognition to more advanced word building and sentence building.

For those young budding Einstein’s, look out for their range of Science kit sets: Spy Science, Kitchen Science and Magnet Science, just to name a few. There is also a weather kit for preschoolers, and a Primary Science Set with 10 easy to follow experiments. If your child has a creative flair, we recommend Artterro, an award winning eco-friendly art kits at their Stationary and Crafts section.smart alley toys and puzzles

Looking for something fun to reward your child? Head to their Toys and Games section. Here you can find all sorts of educational toys and games for kids. From strategy board games for older kids such as Nowhere to Go, to classic peg and jigsaw puzzles for your tots. There are also pretend play kits for your little ones to encourage dramatic and pretend play. We recommend the Pretend & Play Bakery and Pretend & Play Tool Set.

The store also offers basic necessity items such as lunchbox, water bottles and cute chopsticks specially designed for the very young! Perhaps what makes Smart Alley stand out is their range of niche, novel and educational products, which are not readily available everywhere. With almost over 3,000 high quality products sourced internationally, there is something for every child – from 12 months tots to 12 years old pre-teens.

Special Promotions
Smart Alley is now having a 20% discount for all regular items! What’s more, The New Age Parents readers stand a chance to receive a special promotion! Simply print this review or show it to our friendly staff on your smart phones or iPads, at Smart Alley Centrepoint to receive a FREE hand pointer worth $7.90! (Limited to the first 50 readers)

Smart Alley Centrepoint Branch
Address: 176 Orchard Road #04-03
Singapore 238843
Contact number: +65 67378226
Outlet opening hours:
Mon – Thu & Sun: 11am – 9pm,Smart Alley toys for tots
Fri – Sat & Eve of PH: 11am – 9.30pm

Smart Alley Changi City Point Branch
Address: Changi City Point #02-06,
5 Changi Business Park Ctrl 1 (Opp Expo MRT)
Contact number/fax: +65 66363886
Outlet opening hours:
Mon – Thu & Sun: 11am – 9pm
Fri – Sat & Eve of PH: 11am – 9.30pm

For more information, log on to www.smartalley.com.sg