bring in the dough by electrolux

Electrolux calls for Singapore’s home bakers (and night owls) to lend a hand at its 72-hour charity bake-a-thon!

A first for Singapore, baking marathon will support over 1,000 families through Food from the Heart!

Electrolux is giving the nation’s budding bakers and competent cooks the chance don their aprons and get whisking, mixing and decorating for a good cause at Singapore’s first charity bake-a-thon from Thursday, 9 October to Sunday, 12 October 2014.

The non-stop baking action will see the Electrolux kitchen at Sweetest Moments prepare thousands of scones, cupcakes and biscuits over 72 hours, as teams of volunteers tirelessly bake night and day to show their support for the community.

Open to the public, bake-a-thon participants simply need to volunteer a few hours of their time to help prepare predetermined recipes. Beginners or novice bakers who want to get involved need not fear, a team of trained chefs from the National Junior Chef Association, will be on hand for the duration to share advice on how to master the selection of baked treats.

“We aren’t just looking for accomplished cooks; we want to hear from those who want to bake from the heart. In a dedicated time slot, volunteers will make, bake, pack and prep for the next shift, so we can keep the action going non- stop. By running the event for 72 hours, we hope to give as many people as possible the chance to take part – yes, that includes night owls who want to bake at 2am!” added Koh Soh Hoie, General Manager, Electrolux Singapore & Malaysia.

Over the next 18 months, Electrolux is committed to growing kitchen confidence locally through a series of cooking demos, product showcases and hands-on cookery events, plus the sharing of top tips and tasty recipes courtesy of Electrolux Chef-in-Residence, Eric Low.

Founded in 2003, Food from the Heart is a non-profit voluntary food distribution programme that re-channels excess food items to needy families and individuals in Singapore. The scones, cookies and cupcakes baked at the event will be collected daily and distributed to deserving communities over the bake-a-thon weekend thanks to its wide network of active volunteers.

The bake-a-thon falls just before International World Food Day, a day that aims to raise awareness of hunger issues across the world, including those right here on our doorstep.

To find out more or to register for the bake-a-thon, visit:

Electrolux Little White Book Facebook page

Venue held at:

Sweetest Moments

28 Tai Seng Street #03-01,

Sakae Building (lift lobby 2),

Singapore 534106