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Disney Baby Launches in Singapore

Creating Magical Moments Right From The Start

Disney unveiled the new Disney Baby brand and range today, marking its Southeast Asia debut at Singapore’s leading parenting expo – Rise and Shine. The new Disney Baby collections provide feel-good, unique products organized around key moments of the day, including Dressing Baby, Mealtime, Playtime and On-the-Go. The entire range of Disney Baby licensed consumer products offering for expectant parents, new-borns and toddlers will now be available for the first time in Singapore.

Disney Baby provides Singaporean parents with quality products they need for creating magical moments right from the start, enhanced by the positive family-bonding and magical connection that only Disney brings. The range of products available spreads across nursery linens, feeding time, apparel, toys, bath-time and home-ware.

DisneyBaby Romper from Elise Distribution (Each retails at SGD39.90)

Disney Baby is distinctively more design-led, particularly the apparel offering, featuring a contemporary colour palette and beloved Disney characters and stories which parents and gift-givers recognise and treasure. The creative direction ensures ranges are coordinated with the emphasis on mixing and matching Disney character accents across ranges, especially within the nursery and home-ware collections. Characters which feature in the Disney Baby range at launch include Winnie the Pooh, Mickey Mouse, Minnie Mouse and other classic Disney characters like Bambi.

DisneyBaby Stroller by Hauck

“With Disney Baby, families can connect and grow a special lasting bond with our stories and characters. Our unique emotional connection with Southeast Asia’s families and kids differentiates Disney Baby, when compared to other baby brands as a trusted choice for expectant and new moms,” says Mark Coleman, General Manager – Retail and Licensing, The Walt Disney Company Southeast Asia.

“The Disney Baby represents a high quality that parents can trust and numerous gifting opportunities for extended family and friends who want to share in the Disney magic,” he adds.

New product collections include:

  • Dressing Baby – Dressing baby is easy with our collection of Disney Baby clothes. From bodysuits to adorable outfits, we have all the clothing your cuddly baby needs.
  • Mealtime – Baby’s favorite time of the day! Mealtime can be messy, but using the right products can make it a breeze. Disney Baby’s Mealtime range includes feeding bottles, tableware, highchairs and even transitional items like sippy cups and boosters.
  • Playtime – Make every moment fun and magical with Disney Baby’s Playtime collection. You’ll find everything you can imagine to bring oohs and awwws, including toys, plush, books, music and activity gear to stimulate Baby through every stage.
  • On-the-Go – Take your little one on a trip, whether it’s to the grocery store or the Disney parks! From strollers and diaper bags to toys to entertain baby, you’ll have all the essentials for everything on-the-go.

For 90 years, Disney has been a leader in family time and togetherness and Disney Consumer Products has been licensing in the infant space since 1930’s. Disney Baby launched in the United States in early 2012 and since then has also opened dedicated Disney Baby Stores throughout the US.

In Singapore, Disney Baby works with licensees including Philips Lighting, Infant Tree, Elise Distributor, Small Small World, Tomy Takara, NUK, George, Mothercare and Unicharm.

In celebration of the Southeast Asia debut, retailer Toys”R”Us will be launching a month-long Disney Baby promotion in all the Toys”R”Us stores in Singapore starting from today. Toys”R”Us Star Card members have a chance to win a gold Mickey pendant, courtesy of Poh Heng.

There are plans to expand Disney Baby distribution across Southeast Asia and explore bespoke Disney Baby retail experiences that have been developed with the parents’ shopping journey in mind.